Social Media Associate at Credit Direct Limited

Job Summary

Responsible for developing and executing social media strategies to enhance the organization's online presence and engagement. This role involves creating and managing content, interacting with the online community, and analysing social media performance.

Job Details

Social Media Strategy and Management:

• Support with development of social media strategies that align with the organization's marketing goals.
• Implement social media strategies as approved by the Content Marketing Manager.
• Manage social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Create a content calendar and schedule posts to ensure consistent and timely updates.
• Work closely with the marketing and communications team to ensure social media efforts align with overall marketing campaigns.
• Coordinate with other departments to gather content and promote events, products, and initiatives.
• Support cross-functional teams with social media expertise and insights

Content Creation, Analytics and Reporting:

• Create engaging and visually appealing content, including posts, images, videos, and stories that are consistent with Credit Direct’s brand voice and style.
• Collaborate with the design and multimedia teams to develop high-quality visual content.
• Write compelling captions, articles, and updates to attract and engage the audience.
• Track and analyse social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social.
• Generate reports on key performance indicators (KPIs) such as engagement, reach, and follower growth.
• Use data insights to optimize social media strategies, content and decision making.

Community Engagement and Trend Monitoring:

• Monitor social media channels for comments, messages, and mentions.
• Respond to inquiries, comments, and feedback in a timely and professional manner
• Respond swiftly and effectively to any negative incidents to protect the brands reputation with appropriate collaborations from superiors.
• Foster a positive online community by engaging with followers and encouraging interaction.
• Stay updated with the latest trends, tools, and best practices in social media marketing.
• Identify and leverage emerging trends to enhance the organization's social media presence.
• Experiment with new social media features and formats to keep content fresh and engaging.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 2-3 years of experience in social media management or a related role.
• Proven track record of successful social media campaigns and content creation.
• Proficiency in using social media platforms and management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of social media best practices, trends, and algorithms

What to Expect in the Hiring Process:

• A preliminary phone call with the recruiter
• Technical interview 
• Assessment
• Interview with Senior members of the team
• Cultural and Behavioural Fit Interview with a member of the Executive team.