Social Media Assistant at Oolu Solar

Job Overview

• The candidate will be required to create a social media campaign for the company by building social media presence for our brand/products. The role will also be responsible for driving sales online, generating revenue, and creating top-of-the-mind awareness for our brand.
• The candidate will be required to run advertising campaigns and drive social engagement by creating high-quality original content. The candidate will also be required to engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

Job Duties & Responsibilities
Social Media Engagement:

• Engage with the public through social media and ensure visitor flow to websites.
• Analyze and report on visitor data and devise new ways to market products.
• Develop and manage social media campaigns.
• Develop and oversee social media strategies.
• Work in partnership with social media influencers.
• Respond to customer inquiries regarding products and services.
• Develop and implement a marketing communication plan including a detailed calendar of campaigns, events etc.
• Measure and report on the success of every social media campaign.
• Collaborate with Sales, Call Center and Product Development teams.

Effective Content Strategy:

• Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Linkedin, and Twitter.
• Manage and oversee social media content.
• Design and edit graphics and post videos, podcasts, and audio content to online sites.
• Sales, leads, prospect, and revenue generation using online content.
• Arrange webinars and webcasts.
• Create online banner adverts and oversee pay per click (PPC) ad management.
• Write copy for email marketing campaigns.
• Monitor SEO and user engagement and suggest content optimization.

Website Management:

• Manage and maintain the organization’s website.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• Continually work on the Search Engine Optimization of the website.

Qualifications & Experience

• Degree in Mass Communication, Digital Marketing or any related field.
• Minimum 3 - 5 years of relevant work experience, in challenging/startup environments.

Skills & Abilities:

• Social Media Strategist using social media for brand awareness and impressions.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
• Ability to notice patterns within statistics.
• Strong attention to detail and a strong analytical mind.
• Understanding of SEO and web traffic metrics.
• Experience in audience and buyer persona research.
• Good understanding of social media KPI.
• Familiarity with web design, graphics, and video editing.
• Excellent multitasking skills.
• Great leadership skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal, presentation, and communication skills.
• Good understanding of software packages and hardware; Power BI, SPSS, Tableau etc, are added advantages.