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  • Posted: Sep 7, 2021
    Deadline: Sep 17, 2021
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  • Oolu is one of the fastest growing off-grid solar companies in West Africa. Our vision is to be a leading energy and financial services provider to millions of customers in the developing world. Our model, developed with local communities, allows us to offer high-quality solar products on an affordable financing plan. We are proud of our after-sales commi...
    Read more about this company

     

    Social Media Assistant

    Job Overview

    • The candidate will be required to create a social media campaign for the company by building social media presence for our brand/products. The role will also be responsible for driving sales online, generating revenue, and creating top-of-the-mind awareness for our brand.
    • The candidate will be required to run advertising campaigns and drive social engagement by creating high-quality original content. The candidate will also be required to engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

    Job Duties & Responsibilities
    Social Media Engagement:

    • Engage with the public through social media and ensure visitor flow to websites.
    • Analyze and report on visitor data and devise new ways to market products.
    • Develop and manage social media campaigns.
    • Develop and oversee social media strategies.
    • Work in partnership with social media influencers.
    • Respond to customer inquiries regarding products and services.
    • Develop and implement a marketing communication plan including a detailed calendar of campaigns, events etc.
    • Measure and report on the success of every social media campaign.
    • Collaborate with Sales, Call Center and Product Development teams.

    Effective Content Strategy:

    • Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Linkedin, and Twitter.
    • Manage and oversee social media content.
    • Design and edit graphics and post videos, podcasts, and audio content to online sites.
    • Sales, leads, prospect, and revenue generation using online content.
    • Arrange webinars and webcasts.
    • Create online banner adverts and oversee pay per click (PPC) ad management.
    • Write copy for email marketing campaigns.
    • Monitor SEO and user engagement and suggest content optimization.

    Website Management:

    • Manage and maintain the organization’s website.
    • Track and analyze website traffic flow and provide regular internal reports.
    • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
    • Continually work on the Search Engine Optimization of the website.

    Qualifications & Experience

    • Degree in Mass Communication, Digital Marketing or any related field.
    • Minimum 3 - 5 years of relevant work experience, in challenging/startup environments.

    Skills & Abilities:

    • Social Media Strategist using social media for brand awareness and impressions.
    • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
    • Ability to notice patterns within statistics.
    • Strong attention to detail and a strong analytical mind.
    • Understanding of SEO and web traffic metrics.
    • Experience in audience and buyer persona research.
    • Good understanding of social media KPI.
    • Familiarity with web design, graphics, and video editing.
    • Excellent multitasking skills.
    • Great leadership skills.
    • Critical thinker and problem-solving skills.
    • Team player.
    • Good time-management skills.
    • Great interpersonal, presentation, and communication skills.
    • Good understanding of software packages and hardware; Power BI, SPSS, Tableau etc, are added advantages.

    Method of Application

    Note: Read our advice on how to optimize your chances to join us: Recruitment - Guidelines / Advice

    Interested and qualified? Go to Oolu Solar on docs.google.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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