Social Media Analyst at Afribaze Media

Responsibilities

• Analyze user engagement (e.g. click-through and bounce rates)
• Report on web traffic from all social media
• Build and support SEO strategies, including optimizing keywords in content marketing projects
• Identify habits of our online customers and suggest ways to reach a broader audience
• Maintain a cohesive strategy across all platforms to increase our brand awareness
• Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
• Ensure timely responses to customers and followers’ queries and comments
• Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
• Research how emerging social networks and features can benefit our company
• Update our social media company policy, when necessary

Requirements and skills

• Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role
• Hands-on experience with social media platforms and digital marketing campaigns
• In-depth understanding of SEO, keyword research and Google Analytics
• Experience with social media management tools, like Buffer and Hootsuite
• Familiarity with online content (experience with WordPress and content management systems is preferred)
• Ability to identify target audience preferences and trends
• Excellent communication skills
• Time management and multitasking skills
• BSc HND in Marketing, Communications or related fields
• Additional qualifications in digital technologies or social media management is a plus