Shopper Marketing & Revenue Growth Manager at PZ Cussons

Key Accountabilities

• Shopper/Customer Insights: Conduct research to understand shopper behavior, preferences, and needs to drive revenue growth
• Strategy Development: Develop and execute annual shopper marketing plans to drive sales, increase customer engagement, and enhance brand visibility.
• Retail Partnerships: Collaborate with retail partners to develop and execute joint marketing initiatives, promotions, and in-store activations both for open market, MT/GO stores and E-Commerce Customers.
• In-Store Experience: Design and implement in-store experiences, including point-of-sale displays, promotions, Gondola alignment and branding.
• Digital Integration: Integrate digital elements into shopper marketing strategies to enhance the shopping experience.
• Measurement and Evaluation: Track and analyze sales data, shopper behavior, and marketing metrics to measure the effectiveness of shopper marketing initiatives.
• Budget Management: Manage budgets and resources to achieve shopper marketing objectives and  “Win at the Shelf”
• Revenue Growth Strategy: Develop and execute revenue growth strategies to achieve sales targets and expand market share.
• Sales Analysis: Analyze sales data, market trends, and customer behavior to identify opportunities for growth.
• Customer Relationship Management: Build and maintain strong relationships with key customers to drive revenue growth and improve customer satisfaction.
• Sales Forecasting: Develop and manage demand forecasts alongside demand planning team to ensure accurate revenue projections.
• Ownership of commercial planning meetings(Step 2)
• Performance Management: Monitor and report on sales performance, identifying areas for improvement and implementing corrective actions.
• Cross-Functional Collaboration: Collaborate with internal stakeholders, including sales, marketing, and product teams, to drive revenue growth.

Measurement / Performance Indicators
Revenue Growth:

• Sales Revenue: Increase in sales revenue attributed to shopper marketing initiatives
• Revenue Growth Rate: Year-over-year revenue growth rate.

Shopper Marketing Effectiveness:

• Shopper Engagement: Increase in shopper engagement metrics (e.g., foot traffic, dwell time, interactions)
• Return on Investment (ROMI): Return on investment for shopper marketing initiatives
• Shopper Insights: Quality and depth of shopper insights gathered through research and analytics.

Operational Efficiency:

• Project Timeliness: Timeliness and efficiency of project execution
• Budget Management: Effective management of budgets and resources.

Qualification, Knowledge, Skills & Experience Needed:
Qualifications:

• First Degree in any discipline
• Computer literacy (MS Word, Excel, PowerPoint).

Experiences (What experience brings success to this role):

• Minimum of 7 - 10 years commercial experience in marketing or sales
• Experience with data analysis and interpretation, including sales data, market research, and shopper insights.
• Full understanding of sales drivers
• Experience with cross-functional teams including sales, marketing, to drive sales result.

Knowledge (What does the person need to know):

• Good knowledge of business objectives and priorities.
• Knowledge of Shopper, channel and category trends