Shopper Insights Manager at Coca-Cola

Job Description Summary
Shopper insights:

• Leads development of shopper understanding with focus on key Africa operating unit channels and shopper journey. Generate key shopper insights by channel.
• Ensure that key category, and shopper marketing plans are reflective of changing shopper need states and behavior.
• Lead the mining of digital shopper insights and work closely with the Customer and Commercial and Integrated Marketing teams to drive the execution of digital and ecommerce plans.
• Model and promote a shopper-first mentality throughout the organization through active immersion, communication of consumer and shopper learning, and sharing of insights.
• Devise, manage and deliver insights to Inter to support package design, design guidance and standards and apply thinking marketing around consumer journey (Experience Orchestration and Experience Consistency).

Commercial Insights:

• Partner with the Category Leads and the Customer and Commercial leads with clear actionable commercial insights based on primary sales, channel, pack, price linked analytics.
• Lead all ad hoc research projects across categories that include price, pack or channel variables – example conjoint studies.
• Provide strategic oversight and guidance to business plans, growth forecasts, brand strategies and new product launch plans for all brands in Africa Portfolio.
• Carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the Insights Lead, Insights Team, Global Insights lead, Marketing Lead and broader marketing and Customer & Commercial teams.

Qualification and Requirements

• Bachelor's Degree in Marketing or related fields
• 5+ years of senior leadership experience including Market Research, Shopper insights, Commercial Analytics preference for additional Marketing, Innovation, experience.
• Knowledge in Market research techniques
• Knowledge in Insight approaches, trends and latest industry thinking Marketing execution experience.
• Be a key partner with business and P&L owners to enable better decision making founded on deep consumer, macro forces and commercial insights.
• Provide customer support to brands and Operating Unit to enable brand equity building and consumer relationship building, recruitment and loyalty across the portfolio.