SEO Specialist at UpperMark Solutions Limited

We are looking for a results-driven SEO Specialist to join our growing digital marketing team. The ideal candidate will be responsible for improving website visibility, increasing organic traffic, and driving measurable search engine performance for clients across various industries.

As an SEO Specialist, you will work closely with content creators, developers, designers, and marketing strategists to implement effective SEO campaigns that generate real business results.

Key Responsibilities

• Conduct keyword research and competitor analysis
• Develop and implement on-page and off-page SEO strategies
• Optimize website content, metadata, and site structure
• Perform technical SEO audits and recommend improvements
• Monitor website rankings, traffic, and SEO performance metrics
• Build high-quality backlinks and authority strategies
• Use SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Screaming Frog
• Collaborate with content and web teams to improve search visibility
• Stay updated with Google algorithm changes and SEO trends
• Prepare monthly SEO reports and performance insights

Requirements

• Minimum of 3 years experience in SEO or digital marketing
• Strong understanding of technical, on-page, and off-page SEO
• Experience with SEO and analytics tools
• Knowledge of content optimization and keyword strategy
• Basic understanding of HTML, WordPress, and website structure
• Strong analytical and problem-solving skills
• Excellent communication and reporting abilities
• Ability to manage multiple projects and deadlines

Preferred Skills

• Experience in local SEO and e-commerce SEO
• Knowledge of Google Ads and PPC is an added advantage
• Familiarity with conversion rate optimization (CRO)
• Understanding of user experience (UX) principles

What We’re Looking For

• A proactive and detail-oriented professional
• Someone passionate about digital growth and search marketing
• A team player with a results-driven mindset

Experience Level

Mid-Level (3+ Years Experience)