Senior Writer - Pulse Picks at Pulse NG

Job Description

• Pulse is seeking an experienced Senior Writer to join the Pulse Picks team.
• As a Senior Writer, you will play a critical role in creating engaging, insightful, and high-quality content that aligns with our mission to inform, inspire, and connect our audience.
• You will collaborate closely with our editorial, creative, and commercial teams to craft stories that drive engagement and align with Pulse Picks' content strategy.

Responsibilities
Content Creation:

• Write well-researched, engaging, and original articles tailored to the Pulse Picks audience.
• Develop product reviews, buying guides, recommendations, and trend-driven content across multiple categories, including beauty, lifestyle, technology, and fashion.
• Craft SEO-optimized content that drives traffic and enhances Pulse Picks' visibility on search engines.

Editorial Excellence:

• Proofread and edit articles to ensure clarity, consistency, and adherence to Pulse's editorial standards.
• Fact-check all content to maintain accuracy and credibility.
• Contribute to developing the Pulse Picks editorial voice, ensuring it resonates with the target audience.

Collaborative Content Planning:

• Work closely with the Editorial Lead to brainstorm, pitch, and execute content ideas.
• Collaborate with the creative and social media teams to align articles with multimedia content.
• Assist in developing content calendars, ensuring timely execution of content deliverables.

Audience Engagement:

• Monitor and analyze content performance metrics to understand audience preferences.
• Adapt writing style and focus based on audience feedback and engagement data.
• Experiment with new content formats and storytelling techniques to captivate and retain the audience.

Mentorship and Leadership:

• Guide junior writers and freelancers, providing constructive feedback to enhance their work.
• Uphold a high standard of writing and serve as a mentor for aspiring writers within the team.

Qualifications

• Bachelor’s degree in Journalism, Mass Communication, English, or a related field.
• 5+ years of experience in writing and editing, preferably within the digital media, e-commerce, or lifestyle industries.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Proven ability to write compelling, engaging, and SEO-optimized content.
• Deep understanding of various content formats, including long-form articles, listicles, and video scripts.
• Ability to meet tight deadlines, manage multiple tasks, and prioritize effectively.
• Proficiency in content management systems (e.g., WordPress).
• Strong knowledge of African market, trends, and consumer behavior is an advantage.
• Excellent communication and collaboration skills.