We are building an ecosystem to provide millions of customers with the best choice and value in digital and financial services. We are creating new and unique experiences for our customers and can offer scale to our partners to reach new audiences.
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We are looking for a Senior User Operations Manager to lead user engagement initiatives across the full user lifecycle — from acquisition to retention, conversion, and reactivation. This role will be instrumental in shaping our user strategy, leveraging data insights and close cross-functional collaboration to optimize user experience and drive sustainable growth.
Key Responsibilities:
Develop and execute data-driven user lifecycle strategies to enhance acquisition, activation, retention, and reactivation;
Build and manage user segmentation, persona development, and tagging systems, enabling more targeted and personalized user operations;
Design and lead impactful user engagement campaigns, including incentive programs, rewards systems, content-driven activations, etc.;
Partner with product, data, marketing, and customer experience teams to improve end-to-end user experience and product engagement;
Manage multi-channel user communication strategies (push notifications, in-app messages, SMS, email, communities, etc.);
Monitor user behavior and key operational KPIs; generate insights and present regular performance reports and strategy reviews to leadership
Stay up-to-date on industry trends and competitor strategies to continuously innovate user operations tactics.
Requirements:
Bachelor’s degree or above, preferably in Marketing, Psychology, Statistics, Business, or a related field;
5+ years of hands-on experience in user operations, lifecycle marketing, or CRM management — preferably with large-scale consumer products (Fintech, E-commerce, Social, Gaming, etc.);
Strong understanding of user segmentation, lifecycle management, and engagement strategies;
Data-driven mindset; proficient in Excel and at least one analytics tool (e.g., SQL, Looker, Power BI, Tableau);
Solid project management skills; ability to lead cross-functional initiatives and manage multiple priorities;
Familiar with multi-channel user communication tools and engagement platforms;
Creative, analytical, and user-centric — with a passion for building delightful experiences.
Preferred Qualifications
Experience managing or mentoring junior operations staff;
Proven track record of improving retention or conversion rates through strategic initiatives;
Knowledge of AARRR, RFM, or other user analytics models;
Experience in international markets or multilingual user bases is a strong plus.
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