Senior Social Media Manager (TikTok Focus) at Transsion Holdings

Job Description

We are looking to hire a Senior Social Media Manager (Tiktok Focus) that will be responsible for creating, editing, and uploading content across all social platforms. You will engage with customers, plan and launch social media campaigns, and generally manage and improve an organisation's online presence.

• Develop and execute brand strategies for TikTok (primary platform), Instagram, Facebook, and other social platforms to drive audience growth, engagement, and brand awareness.
• Create viral short-form video content, leveraging trends, user psychology, and platform algorithms to maximize reach and impact.
• Lead end-to-end content production, including ideation, scripting, filming, editing, and optimization.
• Manage and mentor a team of 2 social media specialists, ensuring efficient workflow and goal achievement.
• Conduct regular training sessions to enhance team skills in content creation, data analysis, and platform best practices.
• Monitor KPIs (views, engagement, conversion rates, etc.), analyze performance, and refine strategies for continuous improvement.
• Research industry trends and competitor strategies to stay ahead in the digital space.
• Work closely with marketing, product, and sales teams to align social media efforts with broader campaigns and business objectives.

Requirements

• 5+ years of social media management experience, with at least 3 years specializing in TikTok (must have growth or viral content success stories).
• Deep understanding of TikTok/Instagram/Facebook algorithms, advertising, and community engagement tactics.
• Strong creative sense—ability to spot trends and produce engaging short-form videos (experience with CapCut, Premiere Pro, or similar tools).
• Proven leadership skills with experience training and managing teams.
• Experience with influencer/KOC collaborations and performance marketing.
• Background in global or cross-border brand campaigns is a plus.
• Data-driven, results-oriented, and highly adaptable to fast-paced environments.
• Passionate about social media, youth culture, and emerging digital trends.