Senior Social Media Manager at Pulse NG

Summary

• We are seeking an experienced Senior Social Media Manager to develop and execute engaging, platform-specific social media strategies that drive audience growth and content performance across Pulse’s owned platforms and for client brands.
• This role blends creative content execution with data-driven planning, requiring a strong grasp of social trends, platform best practices, and brand storytelling.
• You will collaborate closely withcross-functional teams, clients, and stakeholders to ensure consistent, impactful content that aligns with overall brand and campaign objectives.

Duties and Responsibilities

• Plan, create, and publish high-quality content across platforms including Instagram, TikTok, Facebook, X/Twitter, LinkedIn, and YouTube.
• Develop and manage content calendars for a variety of clients and brands in coordination with wider marketing and campaign plans.
• Collaborate with art-directors, copywriters, and strategists to ensure cohesive, engaging storytelling and brand consistency.
• Monitor and engage with audiences to support community management and build brand loyalty.
• Analyze performance metrics across all social media platforms and campaigns to optimize posts and inform content strategy.
• Prepare reports on performance metrics, campaign effectiveness, and trends for internal and client review.
• Contribute to a culture of creativity, innovation, and teamwork within the social media department to keep strategies fresh, engaging, and relevant.
• Stay up to date with the latest trends, algorithm updates, and platform innovations to keep strategies current and competitive.
• Support the planning and execution of both organic and paid campaigns across platforms.
• Oversee social media coverage and real-time amplification of client events, including on-ground content capture, live posting, and post-event content wrap-ups to maximize reach and engagement.
• Share social media best practices with the wider team and contribute to internal knowledge sharing.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 4+ years of experience in social media management, preferably in a digital agency or media setting.
• Proven track record of creating and managing successful social campaigns across major platforms.
• Strong writing and editing skills, with the ability to adapt tone for different brands and audiences.
• Proficiency in social media tools like Hootsuite, Sprout Social, Meta Business Suite, or similar.
• Familiarity with video content creation and editing tools is a plus.
• Solid understanding of social media algorithms, analytics, and content best practices.
• Highly organized, with excellent time management skills and attention to detail.
• A creative thinker with a passion for storytelling, content creation, and audience engagement.
• Strong organizational skills with the ability to prioritize and manage multiple projects simultaneously.
• A creative thinker with a passion for innovative digital marketing, storytelling, and brand development.