Senior Public Relations Manager at Workforce Group

Key Responsibilities:

• Develop and execute strategic public relations plans to promote Company's image, values, and initiatives, as well as the personal brand of key individuals within the organization.
• Manage all aspects of media relations, including cultivating relationships with key media outlets, drafting press releases, and coordinating interviews and media appearances for both the company and individuals.
• Create and implement effective communication strategies that align with organizational objectives and enhance the personal brand of key individuals.
• Oversee the development and production of compelling content for press releases, articles, speeches, and other communication materials for both the company and individuals.
• Monitor media coverage and public sentiment related to the company and key individuals, proactively addressing any issues or crises that may arise.
• Collaborate with internal teams to ensure consistent messaging and brand representation across all communication channels for both the company and individuals.
• Identify and engage with key stakeholders, including industry influencers, partners, and community leaders, to further both company and individual objectives.
• Track and analyze PR metrics for both company and individual efforts, reporting on the effectiveness of campaigns and initiatives.

Requirements:

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field. Advanced degree preferred.
• Minimum of 8 years of experience in public relations, with a focus on managing both company and individual PR deliverables.
• Proven track record of developing and executing successful PR campaigns with measurable impact and outcomes for both companies and individuals.
• Extensive media relations experience and a strong network of media contacts.
• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
• Strong problem-solving and crisis management abilities.
• Ability to work effectively under pressure and meet tight deadlines.
• Proficiency in PR tools, software, and analytics platforms.