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  • Posted: Oct 5, 2022
    Deadline: Not specified
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    WAYA is a multi-purpose messaging, social media and mobile payment developed by WAYA Multi-link Limited in November 2018. WAYAApp is designed to ease the problems of transactions in Nigeria. We are committed to providing a cashless and secured mobile application that assist businesses, individuals and non-profit organizations in operating sustainably around the world at large.
    Read more about this company

     

    Senior Marketing Manager

    • Fully responsible for the following functions 

    • Branding of the company 

    • Marketing communication 

    • Digital marketing 

    • Offline marketing 

    • Social media marketing 

    • Contents creation 

    • Visualized / graphics / video marketing 

    • Advertising and promotions 

    • Events and community programs 

    • Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs 

    • Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets 

    • Develop and deliver appropriate field sales enablement tools 

    • Develop, establish and maintain marketing strategies to meet organizational objectives. 

    • Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the 

    • Demonstrate effective management of the marketing, advertising and promotional activities of the organization. 

    • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important. 

    • Articulate product and service offerings, key benefits and messages for use by sales and marketing 

    • Work with Consulting and Sales to cultivate reference accounts for products and services; identify 

    • client success stories and work with marketing to create appropriate case studies and collateral 

    • Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds 

    • Drive campaign management for client acquisition programs across multiple channels 

    • Create content for corporate marketing collateral, website/blog/social media, and other initiatives 

    •  Provide assistance on press releases, contributed articles, presentations, events, and conferences 

    • Create effective, compelling positioning, messaging, and sales tools that are understood and used 

    • Stays abreast of market trends to drive topics for client webinar and whitepaper strategies 

    • Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue 

    Requirements 

    • Minimum of 6 years work experience as Head of Marketing or Assistant Marketing Manager within the financial sector 

    • Experience running successful marketing campaigns 

    • Leadership and Project management skills with the ability to set and prioritize goals 

    • Analytical mind 

    • Excellent Oral and writing communication skill 

    • BSc or MSc in Marketing or relevant field 

    • A Masters degree in related role will be an added advantage 

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.

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