Senior Marketing Manager at Waya Multilink

• Fully responsible for the following functions 

• Branding of the company 

• Marketing communication 

• Digital marketing 

• Offline marketing 

• Social media marketing 

• Contents creation 

• Visualized / graphics / video marketing 

• Advertising and promotions 

• Events and community programs 

• Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs 

• Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets 

• Develop and deliver appropriate field sales enablement tools 

• Develop, establish and maintain marketing strategies to meet organizational objectives. 

• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the 

• Demonstrate effective management of the marketing, advertising and promotional activities of the organization. 

• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important. 

• Articulate product and service offerings, key benefits and messages for use by sales and marketing 

• Work with Consulting and Sales to cultivate reference accounts for products and services; identify 

• client success stories and work with marketing to create appropriate case studies and collateral 

• Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds 

• Drive campaign management for client acquisition programs across multiple channels 

• Create content for corporate marketing collateral, website/blog/social media, and other initiatives 

•  Provide assistance on press releases, contributed articles, presentations, events, and conferences 

• Create effective, compelling positioning, messaging, and sales tools that are understood and used 

• Stays abreast of market trends to drive topics for client webinar and whitepaper strategies 

• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue 

Requirements 

• Minimum of 6 years work experience as Head of Marketing or Assistant Marketing Manager within the financial sector 

• Experience running successful marketing campaigns 

• Leadership and Project management skills with the ability to set and prioritize goals 

• Analytical mind 

• Excellent Oral and writing communication skill 

• BSc or MSc in Marketing or relevant field 

• A Masters degree in related role will be an added advantage