Senior Marketing Manager - Alternative Energy / Solar Power / Inverters at Talents and Skills Africa

Responsibilities
Key Responsibilities Details:
Strategic Planning:

• Develop and execute marketing and sales strategies to achieve business goals.
• Analyze market trends and competitor activities.

Sales Management:

• Lead and manage the sales team to meet and exceed sales targets.
• Identify new business opportunities and expand customer base.

Marketing Campaigns:

• Plan and oversee marketing campaigns, including digital marketing, advertising, and promotions.
• Measure and report on campaign effectiveness.

Customer Relationship Management:

• Build and maintain strong relationships with key clients and partners.
• Ensure high levels of customer satisfaction and retention.

Product Development and Positioning:

• Collaborate with the product development team to align products with market needs.
• Position products effectively to maximize market penetration.

Budget Management:

• Develop and manage the marketing and sales budget.
• Monitor and control expenditures to ensure cost-effectiveness.

Team Leadership:

• Recruit, train, and develop a high-performing marketing and sales team.
• Provide leadership, mentorship, and performance feedback.

Reporting and Analytics:

• Track and report on key performance metrics.
• Utilize data analytics to inform strategic decisions and improve marketing and sales outcomes.

Qualifications & Experience
Education

• BSc/HND in Marketing, Business Administration, or related field.
• Master’s Degrees or relevant certifications are a plus.

Experience:

• Minimum of 7 years of experience in marketing and sales management.
• Proven track record in the alternative/green energy sector.

Skills / Competencies:

• Strong leadership and team management skills.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in CRM software and digital marketing tools.

Key Attributes:

• Strategic thinker with strong analytical skills.
• Ability to work in a fast-paced and dynamic environment.
• Results-oriented with a focus on achieving targets.
• Candidates must have experience in (Alternative Energy/Solar Power/Inverters),