Senior Marketing Communications Manager at Waya Multilink

Responsibilites 

• Manage creative production of online marketing assets, graphic design, video production and web development, from the
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
• Execute online initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.
• Articulate product and service offerings, key benefits and messages for use by sales and marketing
• Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
• Drive campaign management for client acquisition programs across multiple channels
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Create effective, compelling positioning, messaging, and sales tools that are understood and used
• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Manage the entire online and offline marketing and branding of the company
• Design, build and maintain our social media presence across all channels.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify emerging industry trends and insights, and ride on it. measure performance based on the insights.
• Brainstorm new and creative growth strategies based on market behaviours
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners within the brand management space to grow brand exponentially within a given time frame.
• Evaluate emerging technologies and advice on possible deployment.
• Provide thought leadership and perspective for adoption where appropriate.
• All other marketing and branding activities

Requirements

• Minimum of 5 years work experience as a content / digital Marketing or Assistant Marketing Manager within the financial sector
• Experience running successful marketing campaigns
• Leadership and Project management skills with the ability to set and prioritize goals
• Analytical mind
• Excellent Oral and writing communication skill
• BSc or MSc in Marketing or relevant field
• A Masters degree in related role will be an added advantage