WAYA is a multi-purpose messaging, social media and mobile payment developed by WAYA Multi-link Limited in November 2018. WAYAApp is designed to ease the problems of transactions in Nigeria.
We are committed to providing a cashless and secured mobile application that assist businesses, individuals and non-profit organizations in operating sustainably around the world at large.
Read more about this company
Manage creative production of online marketing assets, graphic design, video production and web development, from the
Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
Execute online initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.
Articulate product and service offerings, key benefits and messages for use by sales and marketing
Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
Drive campaign management for client acquisition programs across multiple channels
Create content for corporate marketing collateral, website/blog/social media, and other initiatives
Provide assistance on press releases, contributed articles, presentations, events, and conferences
Create effective, compelling positioning, messaging, and sales tools that are understood and used
Research industry-related topics (combining online sources, interviews and studies)
Write clear marketing copy to promote our products/services
Prepare well-structured drafts using Content Management Systems
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed
Manage the entire online and offline marketing and branding of the company
Design, build and maintain our social media presence across all channels.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify emerging industry trends and insights, and ride on it. measure performance based on the insights.
Brainstorm new and creative growth strategies based on market behaviours
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.
Collaborate with agencies and other vendor partners within the brand management space to grow brand exponentially within a given time frame.
Evaluate emerging technologies and advice on possible deployment.
Provide thought leadership and perspective for adoption where appropriate.
All other marketing and branding activities
Requirements
Minimum of 5 years work experience as a content / digital Marketing or Assistant Marketing Manager within the financial sector
Experience running successful marketing campaigns
Leadership and Project management skills with the ability to set and prioritize goals
Analytical mind
Excellent Oral and writing communication skill
BSc or MSc in Marketing or relevant field
A Masters degree in related role will be an added advantage
Gmail
Yahoomail