Senior Marketer at Westfield Consulting

Location: Ikeja, Lagos

Job Description

• Acquire in-depth knowledge on business development practices, marketing activities, prospective clients and industry trends.
• In-depth knowledge of the company’s business line and optimum promotion of all services and product to prospective client
• Research the market for identifying new business opportunities
• Respond to the client queries regarding the products in a timely fashion.
• Develop business and marketing plans to achieve revenue goals
• Involved in company’s branding, product advertising, packaging, media communication activities such as advertisement (online and offline), marketing collaterals, web site and social media optimization
• Writing of technical business proposals (commercial and financial), bill of quantity and quotation for contract bidding
• Bidding tendering
• Maintain a knowledge repository of clients, referrals, RFPs, prospects and presentations
• Close attention to clients referrals, RFPs etc. and have complete understanding before execution
• Develop strong customer relationships in order to generate high volume of prospective clients
• Manage customer calls and appointments effectively for new opportunities
• Participate in industry forums, client discussions, and conferences as a representative of the organization
• Determine cross-selling opportunities among different offices
• Develop a sound and applicable client retention strategies
• Analyze the current and past budgets, expenses, sales, revenues and product deficiencies in order to provide recommendations for business growth and problem resolution
• Prepare the annual marketing budget and track the expenses against the budget
• Develop creative strategies to retain the clients including interviewing them to take their feedback and incorporate it into the growth plan
• Supervise the client relationship management database and utilize it to manage customer contacts and mailing lists
• Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, seminars and other social gathering
• Creating and developing new innovative ways to communicate the company message to new and existing customers
• Developing and implementing an internal marketing programme
• Plan, develop and deliver marketing strategies as agreed within timescales
• Preparation (compilation of all documents required) of quotations, tenders and submission
• Any other duty as assigned by management.

Key Performance Indicator

• Punctuality
• Integrity
• Sales revenue
• Feed-back from Clients
• Customer service/satisfaction
• ROI on marketing channels
• Reach volume.

Job Qualifications

• Bachelor's Degree
• Experience: 5 - 10 years.