Senior Manager, Marketing Services at Visa Incorporated

Purpose

• Reporting to the Head of Marketing Services, Sub‑Sahara Africa, the Senior Manager, Marketing Services – West Africa plays a key delivery and client‑facing role in driving Visa’s Marketing Services agenda across in West Africa.
• This role focuses on hands‑on marketing program execution, robust client engagement, and supporting annual planning processes to ensure Visa delivers consistent, high‑quality marketing solutions that drive value for clients and support Visa’s commercial growth.
• The ideal candidate brings strong digital marketing capability, stakeholder management experience, and the ability to operate in complex, fast‑paced environments. They must be equally comfortable engaging C‑suite leaders and collaborating with cross-functional teams.

Responsibilties
Marketing Planning & Coordination:

• Support the annual planning cycle by gathering market insights, client priorities, and performance learnings to inform planning discussions.
• Coordinate inputs across country teams, ensuring marketing plans are aligned with client needs and Visa’s regional priorities.
• Maintain planning documents, calendars, and progress trackers to support smooth execution throughout the year.
• Assist in preparing planning presentations and materials for leadership reviews.

Client Engagement & Support:

• Build strong, trusted working relationships with client marketing and product teams.
• Participate in client discussions to understand their marketing needs, challenges, and growth opportunities.
• Provide clients with strategic and executional support across marketing initiatives, helping them adopt Visa best‑practice frameworks and digital marketing capabilities.
• Coordinate client deliverables, feedback cycles, and project communications.

Marketing Program Execution:

• Lead day‑to‑day execution of client marketing programs, including campaign development, creative reviews, asset coordination, and media planning support.
• Support digital campaign setup and optimization alongside agency partners and Visa’s internal digital marketing teams.
• Develop client‑facing materials such as briefs, proposals, reports, and post‑campaign performance reviews.
• Ensure all  work is delivered on schedule, within scope, and to Visa quality standards.

Cross‑Functional Collaboration:

• Work closely with Country Managers, Visa Consulting & Analytics team and Product to deliver integrated marketing initiatives.
• Partner with regional and global teams to leverage relevant toolkits, insights, and proven solutions.
• Support the rollout of marketing governance tools such as Visa Project Central and ensure adoption of standardized processes across markets.

Reporting & Insights:

• Track and report on program KPIs, client delivery milestones, and marketing ROI.
• Monitor market and consumer trends to inform ongoing program improvements and new engagement opportunities.
• Prepare regular internal updates and client reports highlighting performance, learnings, and recommendations.

Operational Efficiency:

• Manage Cluster budgets, vendor coordination, timelines, and documentation to support operational excellence.
• Maintain templates, checklists, and workflows to increase efficiency in marketing delivery.

Qualifications

• 6–8 years of marketing experience (5+ with an advanced Degree).
• Strong hands‑on digital marketing experience with major platforms (Meta, Google).
• Experience managing multi‑market or multi‑client projects is beneficial.
• Strong client‑facing capabilities and ability to support engagements with senior stakeholders.
• Excellent project management, organizational, and communication skills.