Senior Manager , Marketing, Knowledge and Communications at Kobo360

Who we are looking for.

• The Senior Manager , Marketing, Knowledge and Communications will lead and oversee all marketing initiatives in our 6 markets: Nigeria, Ghana, Cote d’Ivoire, Burkina Faso, Uganda and Kenya.
• This role involves developing and executing strategic marketing plans, managing a team, and collaborating with internal and external stakeholders tdrive brand awareness, customer acquisition, and market expansion.
• The Senior Manager, Marketing, Knowledge and communications will play a pivotal role in shaping the company's marketing strategy in alignment with regional and industry trends and business goals.

Desired Attributes/Job Description:

User-Centric Approach:

• Focus on understanding user needs and preferences trelevant and impactful marketing strategies.

Strategic Thinking:

• Ability tthink strategically and develop comprehensive marketing plans aligned with the company's business objectives.

Results-Driven:

• Demonstrated track record of achieving and surpassing marketing goals.
• Emphasis on ROI and a results-oriented mindset in campaign planning and execution.

Industry Knowledge:

• In-depth understanding of the e-logistics industry, including key trends, challenges, and opportunities.
• Understanding global marketing trends while having a nuanced knowledge of regional and local dynamics, especially in diverse markets such as Africa.

Leadership Skills:

• Effective communication and collaboration with cross-functional teams to ensure cohesive and integrated marketing efforts.

Adaptability:

• Readiness tembrace new technologies and marketing trends.
• Ability twork seamlessly and collaboratively in a cross-cultural team.

You will

Strategic Planning:

• Develop and execute comprehensive marketing strategies tailored for the African market.
• Conduct market analysis tidentify regional trends, customer behavior, and competitive dynamics.

Brand Management:

• Enhance and maintain the company's brand image across all our markets of operations.
• Design and produce newsletters on a quarterly basis for our stakeholders (customers, transporters, current and prospective investors, etc).

Regional Campaigns:

• Design and implement marketing campaigns specific tthe unique challenges and opportunities in African countries.
• Run partners campaign tretain and acquire partners by collaborating with
• Operations departments in all our markets of operations.

Digital Marketing and E-commerce:

• Oversee digital marketing strategies, including online advertising, SEO, and social media, tailored tregional preferences.
• Marketing of Kobo products i.e. KoboTrip and KoboCare on all our social media platforms and websites.
• Advise on relevant and cost-effective distribution platforms of all Kobo marketing content.

Localization of Content:

• Ensure content is culturally relevant and resonates with diverse audiences.
• Collaborate with local language experts for effective communication

Partnerships and Alliances:

• Identify and establish strategic partnerships with local businesses, organizations, and influencers.
• Leverage partnerships for joint marketing initiatives.

We're looking for someone who has

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years’ experience in marketing, preferably in the technology or logistics industry in Africa.
• Strong understanding of regional markets, cultural nuances, and regulatory landscapes.

Benefits:

• Employees' wellbeing is a top priority for the Kobteam. Kobo’s compensation package comprises a competitive salary, Pension, medical cover, meals, and other allowances.
• Kobis an equal-opportunity employer, and we welcome applicants from all backgrounds.
• If you’re a passionate team player whwants thave an outsized impact on a diverse and dynamic team, we’d love thear from you!