Senior Digital Marketing Executive at Interswitch

To support the growth of Interswitch’s products and brands using digital channels, whilst championing content excellence, operational effectiveness and resource efficiency from a digital marketing and engagement viewpoint.

Key Responsibilities

• Develop, manage and optimise our social media presence, taking ownership of all day-to- day activities.
• Set up and manage paid media campaigns, constantly optimising for ROI.
• Take an innovative and creative approach to growth strategies, adopting test and learn strategies to deliver objectives
• Work closely with the Head of Digital on the digital acquisition and engagement strategy; developing the social media and paid media components.
• Work with stakeholders across the organisation to define target audiences and key messages
• Measure and report on social metrics and paid campaign performance, monitoring performance against KPIs and objectives.
• Manage Influencer marketing campaigns with a performance-driven approach.
• Collaborate with the Content Strategists and the communications team on content strategy and SEO.
• Identify trends and insights, sharing these with the wider team.
• Stay up to date with digital marketing technologies and strategies, identifying and assessing opportunities to improve our performance and tooling.
• Use automation tools like Netcore and Firebase for customer engagement and retention.

Education

• First degree in relevant field/discipline

Experience:

• Minimum of 3 years experience in digital marketing with preferred experience in data-driven, highly competitive, complex, dynamic and digital environments such as payments & fintech, financial services, e-commerce, telecoms. Agency experience with brands in this sector would also be considered