Senior Digital Marketer at KingMakers

What You Will Be Doing:  

• Develop strategy for and manage/optimize all aspects of the digital performance marketing channels, such as FB, Google, PPC and display.
• Manage performance marketing campaigns, focusing on acquiring high quality new customers with very optimized cost as well as engaging and harvesting users from digital web and mobile.
• Work very closely with internal teams to align with strategic business objectives especially with product marketing, growth, and country marketing managers as well as brand teams.
• Help formulate and execute marketing strategies to achieve business goals.
• Monitor channel performance metrics and utilize data to optimize and accelerate channel growth.
• Collaborate with internal stakeholders across Marketing, Creative, Product Management, and Technology teams to develop strategies and guide execution.
• Contribute to the overall customer acquisition, engagement, retention, marketing, and growth.
• Drive massive upticks in owned channels.
• Analyze and report growth success to the management - build and manage dashboards to track metrics.
• Develop and implement a robust paid media experimentation approach across creatives, audiences, optimization strategies, channels, and geographies to maximize ROAS.
• Work with marketing agencies and contractors to design and implement digital marketing campaigns when needed.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

What You Need for This Role:  

• Relevant years of experience in performance & digital marketing and growth hacking 
• Hands-on experience executing and managing SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate your audience.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong performance marketing skills, analytical skills, and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Know and worked in high performance, large campaign driven environment.
• Good operational experience with search, social and re-marketing channels
• Experience managing a budget and knowledge of P&L
• Experience using BI/visualization tools (Excel, Tableau, Looker, etc.)
• You will ideally demonstrate a strong ability to handle multiple tasks & tight deadlines with confidence and ease.
• Excellent stakeholder and agency management skills are desirable.

How you do it – Expectations for fulfilling your role:  

As a general rule at KingMakers we want people to be: 

• Customer Focus: We keep the customer at the center of everything we do.  
• Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players.  
• Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person.  
• Innovation & Big Thinking: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less.  
• Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing there is no progress, we can always change direction but only if we start moving. Fast beats slow.  
• Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small.  
• Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes.