Senior Digital Marketer at Flex Finance

Role Overview

• We are seeking a dynamic and experienced senior digital marketer with a strong premium on leadership. In this role, you will not only design and execute comprehensive digital marketing strategies but also lead and inspire a high-performing team.
• You will be responsible for elevating our brand presence, driving B2B lead generation, and ensuring seamless collaboration with cross-functional teams to support overall business growth.

Key Responsibilities
Strategic Leadership & Planning:

• Develop and implement an integrated digital marketing strategy that aligns with Flex Finance’s business objectives.
• Provide visionary leadership to the digital marketing team, setting clear goals and fostering a culture of innovation and excellence.
• Identify and capitalize on new digital trends and opportunities to stay ahead in the competitive fintech landscape.

Campaign Management & Execution:

• Led the creation, launch, and management of end-to-end digital campaigns across channels including SEO, SEM, PPC, social media, email, and content marketing.
• Oversee campaign execution to ensure consistency in messaging and brand voice, driving customer acquisition and engagement.
• Utilize data-driven insights to optimize campaigns and maximize ROI continuously.

Team Leadership & Mentorship:

• Manage, mentor, and develop a team of digital marketing professionals, promoting professional growth and accountability.
• Foster collaboration and knowledge sharing within the team and across departments, ensuring alignment with overall marketing initiatives.
• Serve as a key liaison between the digital marketing team and other internal stakeholders in sales, product, and customer success.

Performance Analysis & Reporting:

• Utilize digital analytics tools (e.g., Google Analytics, Google Ads, social media insights) to monitor campaign performance and team productivity.
• Prepare comprehensive performance reports for senior leadership, translating data insights into actionable recommendations.
• Drive continuous improvement through systematic testing, analysis, and strategic adjustments.

Budget & Vendor Management:

• Oversee digital marketing budgets, ensuring optimal allocation of resources across channels.
• Collaborate with external agencies and vendors, negotiating contracts and securing cost-effective, innovative digital solutions.

Market & Trend Analysis:

• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly those relevant to the fintech and B2B sectors.
• Leverage market insights to adapt strategies and maintain a competitive edge in the Nigerian market.

Requirements
Education & Experience:

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• A minimum of 5 years of hands-on experience in digital marketing, with a proven track record in managing successful B2B campaigns; experience in fintech or financial services is highly desirable.
• Demonstrated leadership experience with the ability to motivate, mentor, and manage a diverse team of digital marketing professionals.

Technical Skills:

• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEO platforms, and email marketing software.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to translate complex data into actionable strategies.

Industry Expertise:

• Deep understanding of digital marketing trends, especially as they pertain to B2B audiences in Nigeria.
• Proven ability to drive measurable results in a fast-paced, competitive environment.

Personal Attributes:

• Exceptional leadership, communication, and interpersonal skills.
• Strategic thinker with a proactive, innovative mindset.
• Strong project management abilities and keen attention to detail.
• Ability to manage multiple projects and deadlines in a dynamic startup environment.

What We Offer

• Competitive Compensation: Attractive salary with performance-based bonuses.
• Growth Opportunities: Be part of a high-growth company and pave your path to leadership roles like Engineering Manager or Solutions Architect.
• Cutting-Edge Tech: Work with modern technologies like AWS Lambda, GraphQL, and serverless architectures, shaping the future of fintech in Africa.
• Inclusive Team Culture: Join a collaborative engineering team committed to innovation and excellence.
• Innovative Environment: Join a forward-thinking fintech company that is transforming spend management for businesses in Nigeria.
• Leadership Opportunities: Play a critical role in shaping our digital strategy and mentor a talented team, with ample opportunities for career advancement and professional development.
• Competitive Benefits: Enjoy a competitive salary, benefits package, and the flexibility of remote or hybrid working arrangements.
• Paid time off
• Professional development opportunities