Senior Demand Creation and Marketing Advisor at Jhpiego - John Hopkins University

Reports to: Advocacy / Communications

Overview

• The Senior Demand Creation and Marketing Advisor will support demand generation and strategic communication efforts for targeted HIV testing and prevention activities at the national, state, and local government levels.
• S/he will support the design and implementation of demand creation / marketing initiatives in the scale-up of HIV testing and prevention, linkage to ART, and ongoing adherence efforts.
• S/he will support the development of demand creation strategies through human-centered design methodologies, working closely with the project teams to align activities and ensure the effective integration of these strategies across the project.
• The position will be based in Abuja and will support demand generation efforts at the central level in Abuja and support rollout and scale-up across the RISE-Nigeria-supported states (Akwa Ibom, Adamawa, Niger, Taraba and Cross River).

Responsibilities

• Support the design and implementation of HIV prevention/retention/adherence initiatives including the development of marketing/demand creation strategies
• Support design and implementation of demand generation strategies and tools for the scale-up of oral PrEP, HIV self-testing, and other priority interventions.
• Support the scale-up of demand generation efforts to engage and retain men in HIV testing and ART services.
• Support field testing and Media Dissemination.
• Facilitate Demand Creation Workshops.
• Champion Desk Reviews and Situational Analysis for PrEP.
• Champion Media material development and Dissemination.
• Champion a consumer-centric approach to all activities that build empathy with clients and communities, and translates insights into effective solutions
• In collaboration with RISE-Nigeria technical and program leadership, and in partnership with local communities and stakeholders, contribute to the development and implementation of a demand generation strategy for RISE-Nigeria which is tailored by the target population (e.g. AGYW, men, pediatric and adolescent clients) and by the state as appropriate
• Contribute to program reviews, evaluation of results, and development of activity plans to ensure key performance indicators are clearly defined and met efficiently and in a timely manner
• Support research and program learning efforts where appropriate
• In consultation with the technical and program team, implement changes in the interventions based on monitoring data and evidence from RISE-supported sites
• Collaborate with USG, MOH, NACA and other local stakeholders and implementing partners to coordinate activities, reduce duplication, and ensure implementation according to quality standards
• Document successes, lessons learned, and challenges in implementation through routine monthly, quarterly, and/or annual reports to Jhpiego and the donor, and other reporting requirements as requested
• Maintain excellent relationships with USG, USAID, MOH, NACA and other in-country stakeholders

Required Qualifications

• At least 10 years of professional experience in health programs, preferably in SBCC activities
• Experience in Demand Creation / Public Health Campaign development is required.
• Competence in the use of Microsoft office suite is required.
• Proven leadership and inter-personal skills and ability to work well both within a team and independently.
• Demonstrable ability to use HCD approach in Public Health-oriented demand creation campaign development
• Strong representational skills and ability to interface with multiple stakeholders, representatives, and partners (including representatives of government agencies, media) in a professional manner on an ongoing basis.
• Experience in marketing, communication or PR and strategic media engagement (campaigns, presentations, door to door, social media) will be an added advantage
• Demonstrated ability to monitor, supervise, and facilitate trainings.
• Knowledge of the Nigerian public health sector.
• Demonstrable experience in designing and implementing social and behavior change communication programs.