Senior Content and Digital Marketing Officer at Sage Grey Technologies Limited

Role Purpose

• The Senior Content & Digital Marketing Officer is responsible for planning, creating, managing, and optimizing all digital content and campaigns across owned, earned, and paid digital channels
• The role drives brand visibility, customer acquisition, engagement, and conversion through data-driven content strategies and performance marketing.

Key Responsibilities
Content Strategy & Management:

• Develop and execute a comprehensive content strategy aligned with company and product goals.
• Create and oversee high-quality content including:
  • Website content, landing pages, blogs
  • Social media posts, captions, and creatives
  • Email marketing content and newsletters
  • Campaign copy, product announcements, and press releases
• Ensure consistent brand voice, tone, and messaging across all platforms.
• Maintain a structured content calendar for all digital channels.

Digital Marketing Campaigns:

• Plan and manage digital marketing campaigns across:
  • Social media platforms (Meta, X, LinkedIn, TikTok, etc.)
  • Google Ads and display networks
  • Email marketing platforms
• Optimize campaigns for reach, engagement, conversion, and ROI.
• Conduct A/B testing on creatives, messaging, and audiences.

Social Media & Online Presence:

• Manage day-to-day operations of all social media platforms.
• Monitor trends, competitor activity, and audience behavior.
• Engage with online audiences, respond to comments/messages, and manage brand reputation.
• Collaborate with designers and video teams to produce compelling digital assets.

SEO, Analytics & Performance Tracking:

• Implement SEO best practices for web and content marketing.
• Track and analyze performance using tools such as Google Analytics, Meta Business Suite, and other dashboards.
• Prepare monthly digital performance reports showing insights, growth, and recommendations.
• Use data to continuously refine content and campaign strategies.

Collaboration & Leadership:

• Work closely with:
  • Product teams for feature launches
  • Sales and Operations for campaign alignment
  • External agencies, influencers, and vendors where required
• Mentor and supervise junior digital/content staff.
• Enforce quality control and timely delivery of all digital outputs.

Qualifications & Experience

• Bachelor’s degree in Marketing, Mass Communication, Media, or related field.
• 5–6 years of progressive experience in content and digital marketing.
• Proven experience managing multi-channel digital campaigns.
• Strong copywriting, storytelling, and editorial skills.
• Hands-on experience with SEO, social media tools, and analytics platforms.
• Experience working in tech, fintech, digital products, or fast-growing companies is an advantage.

Required Skills & Competencies:

• Strategic thinking and creativity
• Strong communication and presentation skills
• Data-driven decision-making
• Excellent time management and attention to detail
• Ability to work under pressure and manage multiple campaigns
• Team leadership and collaboration skill.