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  • Posted: Nov 12, 2025
    Deadline: Not specified
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  • TERAWORK.COM is a virtual meeting point for getting work done. TERAWORK is a bridge between service providers and the individuals and businesses that need their talents and skills. Via TERAWORK, customers are provided with a wide pool of skills and services to draw from in getting their projects done, while talents have a platform to reach more customers,...
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    Senior Brand Manager

    About the job

    • The Brand Manager – Whisky is responsible for driving the growth, visibility, and profitability of the company’s whisky brand portfolio. The role combines strategic brand building with execution excellence — developing and implementing marketing programs that strengthen brand equity, recruit new consumers, and deliver sustainable market share gains. The ideal candidate is commercially driven, deeply consumer-focused, and able to translate insights into effective marketing and trade activation plans.

    Brand Strategy & Planning: 

    • Develop and execute the annual brand plan covering positioning, communication, innovation, and trade marketing priorities. 
    • Conduct consumer and market analysis to identify opportunities, trends, and competitive dynamics influencing the whisky category. 
    • Define the brand’s identity, tone, and purpose within the company’s portfolio and ensure alignment with global or regional guidelines. 

    Marketing Execution & Communication: 

    • Lead the development of ATL, BTL, and digital campaigns that drive awareness, trial, and loyalty. 
    • Manage agencies (creative, media, experiential) to deliver strong, insight-led communication materials and activations. 
    • Oversee packaging development, label refreshes, and in-market execution to ensure consistency and impact. 

    Commercial & Trade Performance: 

    • Work with the Commercial and Sales teams to define pricing, distribution, and promotional strategies that enhance competitiveness. 
    • Develop and track brand KPIs including volume growth, market share, rate of sale, and return on marketing investment (ROMI). 
    • Support trade marketing programs to ensure brand visibility and engagement across key channels (on-trade, off-trade, and modern retail). 

    Cross-Functional Collaboration: 

    • Partner with Finance, Operations, and Supply Chain to ensure demand accuracy, stock availability, and cost efficiency. 
    • Work closely with the Innovation and Portfolio teams on line extensions, pack formats, and consumer research. 
    • Represent the brand in internal reviews and leadership updates, providing clear insights and recommendations. Leadership & Capability 
    • Coach and mentor junior marketing staff or interns supporting the brand. 
    • Drive high-performance culture built on creativity, accountability, and excellence in execution. 

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    Method of Application

    Send CVs to talent@terawork.com

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