Senior Brand Manager at Terawork

About the job

• The Brand Manager – Whisky is responsible for driving the growth, visibility, and profitability of the company’s whisky brand portfolio. The role combines strategic brand building with execution excellence — developing and implementing marketing programs that strengthen brand equity, recruit new consumers, and deliver sustainable market share gains. The ideal candidate is commercially driven, deeply consumer-focused, and able to translate insights into effective marketing and trade activation plans.

Brand Strategy & Planning: 

• Develop and execute the annual brand plan covering positioning, communication, innovation, and trade marketing priorities. 
• Conduct consumer and market analysis to identify opportunities, trends, and competitive dynamics influencing the whisky category. 
• Define the brand’s identity, tone, and purpose within the company’s portfolio and ensure alignment with global or regional guidelines. 

Marketing Execution & Communication: 

• Lead the development of ATL, BTL, and digital campaigns that drive awareness, trial, and loyalty. 
• Manage agencies (creative, media, experiential) to deliver strong, insight-led communication materials and activations. 
• Oversee packaging development, label refreshes, and in-market execution to ensure consistency and impact. 

Commercial & Trade Performance: 

• Work with the Commercial and Sales teams to define pricing, distribution, and promotional strategies that enhance competitiveness. 
• Develop and track brand KPIs including volume growth, market share, rate of sale, and return on marketing investment (ROMI). 
• Support trade marketing programs to ensure brand visibility and engagement across key channels (on-trade, off-trade, and modern retail). 

Cross-Functional Collaboration: 

• Partner with Finance, Operations, and Supply Chain to ensure demand accuracy, stock availability, and cost efficiency. 
• Work closely with the Innovation and Portfolio teams on line extensions, pack formats, and consumer research. 
• Represent the brand in internal reviews and leadership updates, providing clear insights and recommendations. Leadership & Capability 
• Coach and mentor junior marketing staff or interns supporting the brand. 
• Drive high-performance culture built on creativity, accountability, and excellence in execution.