Senior Brand Manager Beer at Diageo

Purpose of the Role: 

Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results. 

About the role: 

• Deliver brand P&L, net sales value, market share, brand health, and ROI targets across assigned beer brands and portfolio segments. 
• Lead the development and execution of integrated annual brand plans that drive sustainable growth and consumer engagement. 
• Own the end-to-end consumer and shopper journey, translating global growth drivers, campaigns, and innovation initiatives into locally relevant activation programs. 
• Generate actionable consumer, shopper, and cultural insights to inform portfolio, communication, and activation strategies. 
• Lead the Creative Adaptation agenda across Africa Partner Markets, ensuring high-quality localization of global creative assets and campaigns. 
• Act as the regional custodian of brand governance, ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing principles. 
• Provide strategic oversight and support to Partner Markets to ensure consistent and high-quality execution of brand plans and initiatives. 
• Manage agency partners and adaptation processes to deliver efficient, effective, and timely campaign deployment across markets. 
• Collaborate with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to unlock growth opportunities and maximize commercial impact. 
• Monitor business performance and marketing effectiveness, leveraging data and insights to optimize investment allocation and improve outcomes. 
• Identify, evaluate, and drive opportunities for portfolio expansion, innovation launches, and market development initiatives. 
• Build strong relationships with key Partner Market stakeholders to strengthen brand capability, governance, and execution excellence across the region. 
• Champion best-practice sharing and continuous improvement across Africa Partner Markets to elevate marketing effectiveness and execution standards. 

Key Competencies (3) 

• Consumer, Shopper & Cultural Understanding 
• Brand Building & Activation Excellence 
• Commercial and Financial Acumen & Cross-Functional Leadership 
• Digital and AI literacy 

Experience / skills required: 

• Degree in Marketing, Business or related discipline. 
• Typically 4–7 years of marketing, commercial or FMCG experience. 
• Proven track record delivering integrated campaigns and business results. 
• Strong stakeholder management and project leadership skills.