Senior Account Manager at NielsenIQ

Job Description

• The Account Developer is a part of NIQ/GfK’s ‘Consumer and Marketing Insights’ team responsible for East West Africa (EWA) and serves as link to our FMCG clients. The role is to be a trusted adviser to our FMCG customers in the EWA region, matching CMI solutions to the clients’ key business questions.
• This encompasses business growth targets for existing clients and overall responsibility for driving revenue growth of the assigned FMCG Vertical.
• Candidates will need to have at least 6-7 years of experience in market research or account management.
• They will also have strong interpersonal skills and use these to dive deep into the clients’ businesses, truly understanding the challenges and questions.
• They live and breathe clients and can demonstrate the value of CMI solutions, thus driving engagement and growth in the business.

You will...

• Lead and develop a defined list of FMCG accounts on behalf of NIQ/GfKs CMI EWA region, i.e. act as the main point of contact and trusted advisor for key clients
• Conduct regular business reviews with clients and develop & execute strategic account plans
• Understand client strategies, structures and key business questions to build sustainable client relationships and intimacy
• Develop new and existing relationships (up to senior level) with customers to achieve sales growth
• Understand and sell the value of the CMI portfolio
• Lead contract negotiations both for new sales and renewals, incl. proposal writing, price calculations and pitch presentations
• Grow the revenue base of your accounts, ensuring targets are met or exceeded
• Work with CMI customer success teams to meet and exceed client expectations and identify opportunities for upselling and cross-selling.
• Liaise cross-functionally with other NIQ/GfK brands & teams with a focus on a holistic client centric experience
• Build and maintain an accurate and reliable pipeline within the CRM tool (Salesforce/MSD) and provide accurate sales forecasts on a regular basis
• Involve yourself in project set-up and delivery when needed for enforcing/ building a client relation and/or due to capacity shortages within the CMI customer success teams
• Keep abreast of market research methodologies, clients’ industry trends, and competitor activities

You have...

• A bachelor's degree or post graduate qualification
• Minimum 6-7 years work experience in market research or account management
• Comprehensive knowledge and understanding of market research methods
• Experience in sales or consultancy role would be very welcomed but is not necessary
• Strong client-oriented attitude
• Ability to build and maintain long-term customer relationships
• Able to “actively listen” to clients, identify business opportunities and understand how to commercialize them
• Strong pitch and proposal writing skills
• Willingness to go the extra mile
• Passion, energy and drive, enthusiasm to learn and develop
• Able to work autonomously and establish own priorities and objectives
• Comfortable working across teams, bringing together people from different areas of the business
• Highly organized, with strong attention to detail and the ability to manage multiple priorities simultaneously.
• Software skills/ MS Office, especially PowerPoint