AudaCity Capital is a progressive and flourishing prop trading firm, and trading education provider. We are based in London, and at the moment have a team of highly trained properly trading professionals, managing the company’s extensive funds on our City of London based trading floor.
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Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
Creating and managing all marketing material and collateral in line with brand direction.
Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
Tracking effectiveness of various campaigns and course correcting as required.
Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
Leading the planning and implementation of PR and initiatives related to the brand.
Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
Developing and managing the editorial calendar to ensure deadlines are met.
Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
Managing relationships with external marketing agencies.
Ensuring consistency of brand voice, style and tone across all content.
Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
Using customer insights to construct effective CRM campaigns.
Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
Driving business growth by developing innovative ideas and campaigns.
Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
Ideal Profile
You have at least 3 years experience ideally in Content Marketing or Marketing Communications within Financial Services and Internet industry.
You have the ability to develop engaging content for a wide range of audiences.
You are a creative marketing professional, preferably with a strong content creation and writing background.
Experience within would be a strong advantage.
You pay strong attention to detail and deliver work that is of a high standard
You are highly goal driven and work well in fast paced environments
You possess strong analytical skills and are comfortable dealing with numerical data
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