SARA Program Manager at Wema Bank Plc

Job Summary

Role Owner is expected to create avenues to build a thriving online presence for the SARA community and all our social media platforms.

Key Expectations

A successful SARA Community Manager should fulfill the following duties and responsibilities:

Community Engagement & Activation

• Develop and execute strategies to foster an active, supportive, and vibrant community, both online and offline.
• Organize and manage events, webinars, and discussions to drive engagement and interaction among members.
• Respond promptly to community inquiries, comments, and feedback, ensuring high levels of responsiveness.

Content Creation & Management

• Create and curate compelling, informative, and inspiring content for the SARA initiative, community and social media platforms, including articles, posts, videos, and infographics.
• Manage the content calendar to ensure consistent and timely delivery of materials aligned with SARA’s mission.
• Collaborate with the SARA team and marketing teams to brainstorm ideas and maintain cohesive messaging across platforms.

Social Media Oversight

• Strategically oversee SARA community’s social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) in collaboration with the Bank’s content and marketing team.
• Monitor and analyze social media performance metrics to optimize engagement strategies.
• Leverage trends, hashtags, and opportunities to maximize reach and visibility.
• Implement strategies to grow the social media community to a minimum of one million followers within a year.

Community Growth & Outreach

• Work with the Community Manager to Design and implement growth strategies to expand the SARA community both online and offline.
• Build partnerships with influencers, brands, and organizations aligned with SARA’s vision to enhance awareness and membership.
• Create targeted campaigns to onboard new members and ensure retention of existing ones.

Member Experience & Feedback

• Conduct surveys, polls, and feedback sessions to understand community needs and improve user experience.
• Analyze insights and feedback to refine community initiatives and platform enhancements.
• Provide personalized support to members, ensuring a welcoming and inclusive environment.

Reporting & Analytics

• Track and report key performance metrics related to community engagement, growth, and social media impact.
• Prepare weekly and monthly reports highlighting activities, successes, challenges, and recommendations.
• Utilize data-driven insights to refine strategies and improve outcomes.

Collaboration & Strategy

• Work closely with the SARA by WEMA team to align initiatives with the broader mission of empowering women.
• Participate in strategic planning sessions to identify opportunities for community growth and engagement.
• Stay informed on industry trends, best practices, and emerging platforms to keep the community innovative and relevant.

Qualifications & Experience

• The Program Manager is expected to possess the following:
• BSc. Holder with min 5years Experience as a community manager
• Proven experience in Community Management, Social Media Management, or related fields.
• Strong skills in content creation, including developing engaging and dynamic digital content.
• Excellent communication and interpersonal skills to inspire and connect with a diverse audience.
• Proficiency in data analysis and reporting to measure and evaluate engagement metrics.
• Collaborative mindset and ability to adapt to evolving priorities in a dynamic environment.

PROFESSIONAL COMPETENCIES 

• Presentation Skills
• Community Management
• Data Analysis
• Reporting
• Customer Need Identification
• Policy Formulation and Implementation
• Social Media Management
• Content Creation
• Problem-Solving and Conflict Resolution
• Interpersonal and Communication Skills
• Strategic Planning and Execution
• Digital Marketing and SEO Skills
• Project Management
• Networking and Partnership Development
• Trend Analysis and Market Research
• Email Marketing and Campaign Management
• Customer Feedback Analysis and Implementation