Sales Supervisor at First Excelsia

Description

• Our client is seeking an experienced Sales Supervisor to support its field sales operations.
• The ideal candidate must have proven experience supervising Van Sales Representatives (VSRs) and Sales Representatives managing key distributors within the FMCG sector, with strong knowledge of sales, distribution, route-to-market operations, and team performance management.

Key Responsibilities

• Supervise and coordinate the activities of Van Sales Representatives and Sales Representatives across assigned territories.
• Monitor daily sales activities, route coverage, outlet penetration, and achievement of sales targets.
• Ensure effective execution of sales routes and maximum market coverage.
• Track sales performance and provide regular reports on team and individual performance.
• Support the team in achieving daily, weekly, and monthly sales and distribution targets.
• Monitor product availability, stock movement, returns, and other field-level sales activities.
• Work closely with key distributors to ensure effective order generation, product availability, and market penetration.
• Conduct regular market visits and joint field work with sales representatives to identify opportunities and address performance gaps.
• Coach, motivate, and develop sales representatives to improve productivity and sales performance.
• Identify underperforming territories, routes, products, or team members and implement appropriate corrective actions.
• Monitor competitor activities, pricing, promotions, and market trends and provide relevant market intelligence.
• Ensure compliance with approved sales processes, pricing, reporting, and company policies.
• Collaborate with the Sales/Commercial Manager to develop and implement strategies for increasing sales and distribution.
• Maintain strong relationships with distributors, retailers, and other key trade partners.

Person Specification

• A Bachelor's Degree / HND in Business Administration, Marketing, Sales, or a related field is preferred.
• Minimum of 4 years of relevant sales experience in the FMCG sector, with at least 2 years in a supervisory/team leadership capacity.
• Proven experience supervising Van Sales Representatives and/or field sales teams.
• Demonstrable experience managing FMCG distributors and traditional trade channels.
• Strong understanding of route-to-market, distribution, outlet coverage, and field sales operations.
• Proven ability to manage sales targets and drive team performance.
• Strong negotiation, communication, coaching, and interpersonal skills.
• Good knowledge of the Lagos market and FMCG distribution environment.
• Ability to analyse sales reports and use performance data to make decisions.
• Proficiency in Microsoft Excel and other sales reporting tools.
• Must be willing to work extensively in the field and conduct regular market visits.