Sales / Marketing Manager at Genesis Group

Key Responsibilities

• Strategy & Planning:Develop and implement comprehensive sales and marketing plans to achieve company goals.
• Team Leadership:Recruit, train, coach, and manage sales and marketing staff to meet performance targets.
• Market Analysis:Analyze market trends, consumer requirements, and competitor behavior to identify new opportunities.
• Campaign Management:Create and implement advertising, promotional literature, and social media campaigns to promote brand awareness.
• Sales & Revenue Generation:Set sales quotas, monitor performance, and negotiate with key clients to maximize revenue.
• Budgeting:Prepare annual budgets, analyze expenses, and ensure efficient use of resources.
• Customer Relationship Management:Build and maintain strong relationships with key customers and stakeholders.

Required Skills and Qualifications

• Education:Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience:Proven experience as a Sales/Marketing Manager in hospitality, FMCG or Retail space.
• Communication:Excellent interpersonal, negotiation, and communication skills.
• Analytical Skills:Strong ability to interpret data, trends, and financial reports.
• Technical Skills:Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing tools.
• Leadership:Proven ability to lead, motivate, and mentor teams.

Common Performance Metrics (KPIs):

• Revenue growth
• Customer acquisition cost (CAC)
• Lead conversion rate
• Marketing ROI
• Sales team quota attainment.