Sales & Marketing Lead at LD&D Consulting

Job Summary

• The Sales & Marketing Lead will be responsible for leading overall marketing and branding initiatives for the real estate company. The CMO will work closely with the leadership team to align marketing strategies with business goals and oversee all marketing functions, including traditional marketing, advertising, public relations, customer engagement, and coordination with the digital marketing team to ensure an integrated marketing approach.

Responsibilities
Strategic Marketing & Brand Management:

• Develop and execute comprehensive marketing strategies to enhance brand visibility and lead generation.
• Drive brand differentiation through innovative storytelling and unique value propositions.
• Establish and maintain strong relationships with media, influencers, and industry stakeholders.

Advertising & Public Relations:

• Lead multi-channel marketing campaigns, including print, TV, radio, outdoor advertising, and sponsorships.
• Manage the design, messaging, and implementation of marketing materials, brochures, and promotional content.
• Oversee public relations strategies to strengthen brand positioning and media coverage.

Sales & Customer Engagement:

• Collaborate with the sales team to develop lead generation and conversion strategies.
• Enhance customer experience through targeted engagement programs and loyalty initiatives.
• Utilize customer insights and market trends to enhance marketing campaigns and personalization.

Traditional & Digital Marketing Coordination:

• Drive offline marketing efforts, including print collateral, direct mail campaigns, and community outreach.
• Work closely with the digital marketing team to align traditional and digital marketing strategies.
• Leverage insights from digital marketing analytics to refine traditional marketing campaigns.

Events & Partnerships:

• Plan and execute industry events, open houses, and real estate expos to promote the company and properties.
• Develop partnerships with local businesses and organizations to expand brand presence.

Leadership & Team Management:

• Build and mentor a high- performing marketing team.
• Foster a culture of innovation, creativity, and collaboration within the marketing department.
• Manage budgets, allocate resources efficiently, and ensure ROI- driven marketing initiatives.

Requirements

• Bachelor’s/Master’s Degree in Marketing, Business Administration, or a related field.
• 5 + years of experience in real estate marketing, with at least 2 years in a leadership role.
• Strong expertise in branding, traditional marketing, public relations, and market research.
• Proven track record of successful marketing campaigns and revenue growth
• Excellent leadership, communication, and strategic planning skills.
• Ability to work in a fast- paced environment and manage multiple projects.