Sales Manager at Universal Human Resource Consult

Job Description

• The Sales Manager is responsible for driving revenue growth for the hotel by identifying new business opportunities, managing key accounts, and developing strategic sales plans.
• This role requires a proactive, results-driven professional who can build strong relationships, close deals, and maximise revenue across room sales, events, corporate bookings, and group business.

Responsibilities
Business Development & Revenue Generation:

• Identify, target, and secure new business opportunities in corporate, government, leisure, and group segments.
• Develop and execute strategic sales plans to achieve monthly and annual revenue targets.
• Conduct regular market research to identify trends, competitor activities, and new sales opportunities.

Client Relationship Management:

• Build and maintain strong relationships with corporate clients, travel agents, event planners, and other key stakeholders.
• Conduct client meetings, presentations, site visits, and hotel tours.
• Manage key accounts to ensure client retention, repeat business, and long-term partnerships.

Sales Activities & Negotiation:

• Prepare and negotiate contracts, proposals, and pricing for room rates, events, and packages.

• Convert leads into confirmed sales while ensuring profitability and guest satisfaction.

• Attend industry events, exhibitions, and networking meetings to market the hotel’s services.

Coordination & Collaboration:

• Work closely with the Front Office, Banquets, F&B, Reservations, and Operations teams to ensure smooth service delivery.
• Collaborate with the Marketing team on promotions, campaigns, and brand visibility.
• Communicate client requirements clearly to internal teams.

Reporting & Performance Tracking:

• Prepare weekly and monthly sales reports, forecasting, and performance analysis.
• Track sales targets, conversion rates, and account performance.
• Maintain an updated database of clients and sales activities using CRM tools.

Contracting & Rate Management:

• Negotiate corporate rates, group rates, and long-stay packages.
• Ensure all contracts are up-to-date and compliant with hotel pricing policies.
• Monitor market rates to maintain competitiveness.

Guest Satisfaction & Service Quality:

• Follow up with clients post-event or stay to gather feedback and ensure satisfaction.
• Resolve client complaints or issues promptly and professionally.
• Ensure a high-quality experience for all booked clients.

Requirements

• Bachelor’s Degree in Business, Marketing, Hospitality, or related field (preferred).
• Minimum of 5 years’ experience in hotel sales or hospitality business development.
• Proven track record of meeting and exceeding revenue targets.
• Strong network within corporate and government sectors (added advantage).
• Excellent communication, presentation, and negotiation skills.
• Experience with CRM systems and Microsoft Office Suite.
• Strong understanding of hotel operations and market dynamics.

Key Skills & Competencies:

• Sales & Negotiation Skills
• Business Development
• Strong Networking Ability
• Customer Relationship Management
• Strategic Planning & Forecasting
• Excellent Communication Skills
• Results-Oriented & Self-Motivated
• Problem Solving & Decision Making
• Ability to Work Under Pressure.