Industry: Real Estate/Luxury Property
Budget: NGN 350,000 - NGN 450,000 Monthly.
Job Description (Summary):
As the Sales Manager, you will drive the sale of the company’s properties, ensure maximum profitability, and secure the best possible prices in the market. This role requires a strategic thinker with strong communication and leadership skills, deep Nigerian real estate market knowledge, and a proactive approach to business development
SALES AND CUSTOMER ACQUISITION
- Selling properties of the company.
- Lead efforts to identify and solicit potential clients for purchasing properties developed by the company.
- Identify prospective customers using business directories, following leads from existing clients, and closing out on deals.
- Generating clients leads to buy, sell, and invest in properties.
- Conduct property inspections and site visits for prospective buyers.
- Monitor and analyze real estate market conditions, trends, and prices, providing strategic advice to the company for sales generation and cost efficiency.
- Establish and maintain relationships with agents, professional brokers, and HNI to identify and secure creditworthy buyers for the company's properties.
STRATEGIC PLANNING AND IMPLEMENTATION
- Design and implement strategic sales plans to expand the company’s customer base and ensure a strong market presence.
- Ensure property listing information is regularly updated on the company’s website and other platforms.
- Organize and participate in property marketing events, open houses, and property launches, and represent the company at external conferences and events.
- Collaborate with the marketing team to create and implement innovative marketing strategies that effectively reach target audiences.
- Track sales data to ensure the company meets sales quotas.
CLIENT ADVISORY AND RELATIONSHIP MANAGEMENT
- Advise buyers on the merits of properties, businesses, and terms of sale during inspections
- Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms.
- Counsel clients on market conditions, and prices.
- Determine clients’ needs and financial abilities to propose suitable solutions.
- Maintain customer satisfaction by negotiating deals and providing exceptional service.
DOCUMENTATION AND REPORTING
- Ensure homeowners complete necessary paperwork, including agency agreements, listing disclosures, and legal documents.
- Submit daily reports detailing activities such as prospect visits, sales made, unit types, and next-day call plans.
- Track all sales income, reconcile payment records with the finance team, and generate weekly inflow reports.
- Maintain accurate and comprehensive records of all customer files, including sale agreements, KYC documents, payment receipts, and client correspondence.
- Create and present sales performance reports.
- Prepare and present quarterly financial statements to the Management team.
TEAM MANAGEMENT
- Develop and implement strategic sales plans to achieve company goals and objectives.
- Oversee and manage a team of sales representatives, providing guidance, support, and training to ensure their success.
- Set sales targets and monitor team performance to ensure targets are met or exceeded.
- Conduct regular sales meetings and training to motivate and educate the sales team.
- Participate in team meetings and contribute to the overall success of the sales team.
OTHER DUTIES
- Carry out any other assignments given by your Supervisor.
- Continuously update and manage a comprehensive database of existing and new clients.
Key Performance Indicators
- Number of properties sold per quarter.
- Percentage of sales targets met or exceeded.
- Average sales price achieved compared to market benchmarks.
- Customer satisfaction ratings based on feedback from property buyers.
- Percentage of repeat clients or referrals from satisfied customers.
- Number of new clients or customers acquired through marketing efforts.
- Success rate of converting leads into actual sales or leases.
- Achievement of sales targets by the sales team.
- Improvement in team members' performance metrics after training and development sessions.
- Revenue generated from property sales and leases.
- Inflow of payments received and timely reconciliation with the Finance team.
- Profit margin per sale compared to budgeted targets.
- Success of marketing campaigns in generating leads and sales.
- Timeliness and accuracy of sales reports and updates provided to senior management.
- Completeness and organization of all sales-related documentation.
- Effectiveness of market research in identifying new opportunities.
- Success of strategic plans in enhancing sales and market presence.
Required Qualifications & Experience:
- Bachelor’s degree in a relevant field; a Master’s degree is an added advantage.
Basic understanding of sales principles and customer service practices
- Minimum of 4 to 6 years of recent work experience in a real estate sales role.
- Proven track record in a sales-heavy role within the real estate industry.
- Experience in property research and marketing.
- Knowledge of legal requirements and documentation processes in real estate transactions.
- Familiarity with market analysis.
- In-depth knowledge of the Nigerian real estate market, including trends, pricing, and regulatory requirements.
- Knowledge of marketing strategies and promotional techniques for real estate properties.
- Strong negotiation and sales skills.
- Ability to work independently and as part of a team.
- Excellent communication and influencing skills, both oral and written.
- Strong sales and time management abilities, capable of managing multiple priorities.
- Proficiency in Microsoft Office Suite, particularly PowerPoint, Word, and Excel.
- Strong analytical skills with the ability to conduct thorough market research and develop strategic plans.
- Effective leadership skills with the ability to motivate and manage a sales team.
- Strong interpersonal skills, capable of building and maintaining business relationships.