Sales Manager (Auto Care) Lagos at Nicole Sinclair Consulting

Our client is a well-established Pan-African conglomerate with over 60 years of experience across multiple sectors in more than 20 African countries.

We are seeking for a driven and results-oriented Sales Manager to lead sales growth for our client’s batteries, lubricants, and engine oils portfolio. The ideal candidate will develop and execute sales strategies, manage dealer and distributor networks, build strong customer relationships, and achieve ambitious revenue and market share targets. This role will focus on B2B, retail, and fleet segments, working closely with marketing, operations, and product teams to deliver exceptional customer value.

Key Responsibilities

• Develop and implement sales plans to achieve revenue, volume, and market share goals for batteries, lubricants, and engine oils.
• Identify new business opportunities in retail, B2B, and institutional segments, including fleets, workshops, and corporate accounts.
• Monitor market trends, competitors, and customer needs to adjust sales strategies proactively.
• Expand and manage dealer/distributor networks to maximize coverage and performance.
• Support channel partners with training, sales tools, marketing materials, and incentive programs to drive growth.
• Ensure efficient supply chain coordination for consistent product availability.
• Build strong relationships with key accounts, workshops, fleet operators, and corporate clients.
• Conduct customer visits, product demonstrations, and promotional activities to generate leads and drive sales conversions.
• Lead and mentor sales teams to achieve targets and deliver exceptional customer service.
• Work with marketing teams to align promotional campaigns with sales objectives.
• Collaborate with product and operations teams to provide customer feedback and support product improvements.
• Track sales KPIs including revenue, market share, dealer performance, and customer satisfaction.
• Prepare monthly and quarterly reports for senior management with actionable insights.
• Maintain in-depth product knowledge of batteries, lubricants, and engine oils, including technical specifications and competitive advantages.
• Train sales and dealer staff on product benefits, features, and selling points.

Qualifications

• Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
• 5+ years of sales experience in the automotive, lubricants, or related industries, with at least 2 years in a managerial role.
• Proven track record in dealer/distributor sales, B2B business development, and key account management.
• Strong understanding of automotive lubricants, batteries, and engine oils markets and customer segments.
• Excellent negotiation, communication, and leadership skills.
• Ability to analyze sales data, identify trends, and make strategic decisions.
• Willingness to travel for dealer visits, client meetings, and business development activities.

Preferred Skills

• Experience with fleet sales, industrial accounts, or OEM partnerships.
• Familiarity with CRM systems and sales automation tools.
• Knowledge of lubricant specifications, battery technologies, and engine oil standards.
• Passion for automotive products and aftersales markets