Sales Manager at Afconrecruit Limited

The Sales Manager will:

• Develop, implement, and oversee sales strategies to achieve company revenue and growth targets.
• Identify new business opportunities and partnerships across corporate, retail, and SME segments.
• Lead, train, and motivate a sales team to deliver exceptional performance.
• Manage key client accounts, ensuring satisfaction and long-term retention.
• Monitor competitor activities, market trends, and customer needs to adjust strategies.
• Oversee end-to-end sales processes, including lead generation, negotiation, and contract closure.
• Ensure alignment of sales efforts with company marketing and operational strategies.

 Key Responsibilities

Sales Strategy & Execution

• Design and implement annual sales plans and budgets.
• Set realistic sales targets for teams and track performance against KPIs.
• Ensure continuous pipeline development and conversion.

Team Leadership & Management

• Recruit, onboard, and mentor sales representatives
• Set performance standards and manage regular evaluations.
• Foster a performance-driven culture within the sales department.
• Business Development & Client Relationship Management
• Build and maintain strong relationships with corporate clients and stakeholders.
• Lead negotiations for major contracts and partnerships.
• Explore new business segments and geographic expansions.

Market Intelligence & Reporting

• Track competitor offerings and pricing strategies.
• Provide management with accurate sales forecasts and reports.
• Recommend adjustments to pricing and service offerings where needed.

Collaboration & Cross-Functional Alignment

• Work closely with marketing to align campaigns with sales priorities.
• Partner with operations and customer service to ensure seamless delivery of services.

Deliverables

• Monthly, quarterly, and annual sales performance reports.
• Achievement of agreed revenue and market share targets.
• Growth in customer acquisition and retention rates.
• Expansion into new market segments.

Key Performance Indicators (KPIs

• Revenue growth percentage per quarter.
• Number of new corporate/retail clients acquired.
• Retention rate of existing clients.
• Team productivity and target achievement levels.
• Market share growth relative to competitors.

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, or related field (Master’s degree is an advantage).
• Minimum of 7 years’ progressive sales experience, with at least 3 in a managerial role within telecoms, broadband, or ICT.
• Proven track record of meeting or exceeding sales targets.
• Strong leadership, negotiation, and analytical skills.
• Excellent communication and interpersonal abilities.