Sales and Marketing Executive at Western Buckland Nigeria Limited

Role Summary

• A revenue-focused sales and marketing executive who finds and closes catering, corporate and event accounts, grows retail sales of gourmet goods, and builds the restaurant’s local brand presence.
• Responsible for lead generation, partnerships, marketing campaigns, and hitting sales targets.
• This is a high-impact role for a proactive, results-driven operator.

Key Responsibilities
Sales / Revenue

• Prospect, qualify and close B2B accounts: corporates, churches, event planners, hotels, hospitals, and retail partners.
• Build and manage a sales pipeline in a CRM (track leads, opportunities, follow-ups).
• Create proposals, negotiate contracts, pricing packages (catering and wholesale).
• Schedule and run tastings / client meetings.
• Drive repeat business and upsells (menus, add-ons, hampers).
• ⁠Manage delivery relationships / logistics for large orders.
• Develop and execute monthly marketing plans (digital & offline) aligned to sales targets.
• Manage social media content calendar and promotions to drive reservations + retail sales.
• Create promotional materials (flyers, email campaigns, event invites).
• Coordinate grand opening, sampling events, partnerships, and community outreach.
• Manage Google Business Profile, basic SEO of service pages, and review-response strategy.
• Track campaign performance and adjust tactics to maximize ROI.

Skills and Qualifications

• B.Sc or HND in Marketing, Business Administration or a related field.
• ⁠Minimum of 2 years combined sales & marketing experience (hospitality/food & beverage preferred).
• Proven success closing B2B deals and running local marketing campaigns.
• Comfortable using a CRM, Microsoft Suite and Google Suite
• Strong communication, negotiation and presentation skills.
• Digital marketing basics: social media content, email campaigns, ads
• Event coordination experience (tastings, pop-ups) is a plus.
• Results-driven, highly organized, creative, and accountable.
• Track record of meeting and exceeding sales target preferably in the hospitality sector.

Remuneration

• Compensation structure:
  • Base Salary: N100,000 - 150,000 monthly.
  • Commission and performance bonus tied to revenue and KPI attainment.
• Perks and other benefits:
  • Staff meals, HMO, Pension, training and growth opportunities, Logistics allowance for client visits.