Retail Sales Manager (Fashion) at AshLuxury

Role Description

• We are looking for a results-driven Retail Sales Manager to oversee our in-store sales operations, lead a team of sales associates, and ensure exceptional customer experiences. This role requires a dynamic leader who can drive sales targets, motivate staff, and ensure seamless day-to-day store operations while aligning with the brand's goals and standards.

Key Responsibilities

Boutique Business Development and Client Relationship Management

• Forge and nurture client relationships through personalized interactions to drive business growth.
• Analyze the boutique's performance and local market opportunities to tailor a proactive sales strategy.
• Collaborate with the Management Team to establish and maintain authentic client connections that boost business prospects.
• Implement the Boutique Commercial Action Plan to crystallize the client development vision.
• Champion the creation of memorable experiences for clients and visitors, enhancing brand loyalty.
• Organize networking activities to extend the boutique's reach and client base.

Sales Performance and Customer Service Excellence

• Lead the sales team to consistently meet or surpass sales targets and key performance indicators.
• Develop and oversee strategic boutique events to augment the client experience.
• Regularly strategize with corporate entities to ensure alignment and success of the boutique.
• Communicate and manage individual and team KPIs alongside the Management Team for continuous improvement.
• Delegate and lead boutique projects to ensure operational excellence.
• Analyze and recommend strategies for optimizing controllable operating expenses.

Team Development and Operational Leadership

• Inspire and support staff, fostering a high-performance culture within the boutique.
• Coordinate with the Management Team and corporate partners to craft and execute comprehensive training plans.
• Conduct regular performance reviews and provide constructive feedback for team development.
• Facilitate consistent communication of strategic brand initiatives and boutique objectives.
• Educate the team on industry trends, competitive landscape, and brand knowledge.
• Oversee administrative functions, including commission structures and accuracy.

Prestige Market Expansion and Partnership Cultivation

• Engage with the local and international prestige market to broaden the boutique's reach to high-end clientele.
• Foster partnerships with luxury brands and services to elevate the boutique's offerings and enhance prestige sales.
• Devise and implement bespoke marketing strategies that highlight the boutique's exclusive product lines to the prestige clientele.
• Utilize partnerships to organize and host exclusive events, enhancing the boutique’s image as a luxury destination.
• Introduce a loyalty program tailored for prestige customers to encourage repeat business and deeper brand affiliation.
• Monitor and analyze the performance of prestige market initiatives to continuously refine and improve engagement strategies.

Brand Representation and Environment Cultivation

• Champion brand ethos, ensuring that the boutique exemplifies the brand's premium image and standards.
• Cultivate a boutique environment that reflects luxury and elegance, appealing to the boutique’s discerning clientele.
• Encourage the team to provide a bespoke customer service experience that aligns with the brand’s reputation for exclusivity and quality.
• Lead by example, representing the brand with professionalism in all internal and external interactions.
• Facilitate a culture of continuous learning and brand advocacy among team members through regular training and brand immersion activities.
• Implement visual merchandising strategies that showcase the brand’s products and heritage, creating an inviting and captivating shopping experience.

Qualifications and Key Competencies

• Bachelor’s degree in Business Administration or a related field.
• Proven experience (typically 8 years) as a Retail Sales Manager, Store Manager, or similar role, with at least 3 years in a managerial capacity—leading dynamic sales teams and interfacing effectively with executive management and corporate partners.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Solid understanding of retail KPIs, sales techniques, and customer engagement.
• Ability to adapt in a fast-paced environment.
• Tech-savvy and familiar with POS systems and retail software.