Retail Development Executive / Manager at Westfield Consulting

Location: Ikeja, Lagos (Area Office)
Reports to: Regional Business Manager

Purpose of Job

• Responsible for the efficient redistribution of company products within assigned or planned locations in an area office, thus drive retail sales in outlets.

Nature & Scope of Position

• The incumbent is based at the area office and reports to the Regional Business Manager.

Key Responsibilities
Target/ Territory Coverage & Redistribution Achievement:

• Effective Covering of assigned territory/retail outlet.
• Generate orders & advice on appointing new retailers.
• Achieve sales target as per plan.
• Breakdown of territory/outlet targets to customer’s.
• Provide sales services to appointed retailers by selling products within the territory/outlet.
• Effective redistribution of products in assigned territory.
• Executes approved redistribution activity at the area level.

Market Intelligence:

• Monitor & provide feedback to boss /management with happenings in trade.
• Track and report competition performance, activity and campaigns.
• Spot & promptly report opportunities in market place.

Personal Effectiveness:

• Plan & execute weekly journey plan which will be agreed by the RBM.
• Prepare weekly, monthly reports and other relevant reports as required.
• Expenses incurred are collated at the end of every week to be approved by the RBM.
• Ensure PJP is authorized & adhered to.

Merchandizing/ Promotional Activities:

• Conduct in-bar and other consumer focused promotional events.
• Ensure products are well merchandized on shelf.
• Ensure sited placement of POS merchandising materials.

Reporting:

• Report on state of Billboards/out of Home {OOH} and POS deployment.

Qualifications & Experience

• HND / B.Sc degree in any discipline.
• 1 - 2 years (post NYSC experience in Sales).

Skill Requirements / Personality Profile:

• Excellent interpersonal, persuasive and communication skills.
• Good planning and organizing skills.
• Go-getter, aggressive, energetic and stress tolerance.
• Excellent customer management.
• Good Microsoft Office Skills.
• Excellent Driving Skills (Particularly Pick up vans).
• Proven integrity and candor.
• Good sociable skills.
• Team player and result oriented.

Principal Accountabilities:

• Effective redistribution of all the company’s product.
• Ensure high level of brand awareness, product penetration and up-to-date competition data/details in his assigned area.
• Effective spread/width of material deployment.
• Proper monitoring of Billboards and company’s assets in his custody.