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  • Posted: Jan 26, 2022
    Deadline: Feb 2, 2022
  • Westfield Consulting is a management consultancy firm, specialized in Increasing Your Business Performance. It is our mission to help our clients make the right decisions & improve their organizational performance. As a partner to our clients, we work as integrated members of the team and strive to provide valuable deliverables that meet their goals. ...
    Read more about this company


    Retail Development Executive / Manager

    Location: Ikeja, Lagos (Area Office)
    Reports to: Regional Business Manager

    Purpose of Job

    • Responsible for the efficient redistribution of company products within assigned or planned locations in an area office, thus drive retail sales in outlets.

    Nature & Scope of Position

    • The incumbent is based at the area office and reports to the Regional Business Manager.

    Key Responsibilities
    Target/ Territory Coverage & Redistribution Achievement:

    • Effective Covering of assigned territory/retail outlet.
    • Generate orders & advice on appointing new retailers.
    • Achieve sales target as per plan.
    • Breakdown of territory/outlet targets to customer’s.
    • Provide sales services to appointed retailers by selling products within the territory/outlet.
    • Effective redistribution of products in assigned territory.
    • Executes approved redistribution activity at the area level.

    Market Intelligence:

    • Monitor & provide feedback to boss /management with happenings in trade.
    • Track and report competition performance, activity and campaigns.
    • Spot & promptly report opportunities in market place.

    Personal Effectiveness:

    • Plan & execute weekly journey plan which will be agreed by the RBM.
    • Prepare weekly, monthly reports and other relevant reports as required.
    • Expenses incurred are collated at the end of every week to be approved by the RBM.
    • Ensure PJP is authorized & adhered to.

    Merchandizing/ Promotional Activities:

    • Conduct in-bar and other consumer focused promotional events.
    • Ensure products are well merchandized on shelf.
    • Ensure sited placement of POS merchandising materials.


    • Report on state of Billboards/out of Home {OOH} and POS deployment.

    Qualifications & Experience

    • HND / B.Sc degree in any discipline.
    • 1 - 2 years (post NYSC experience in Sales).

    Skill Requirements / Personality Profile:

    • Excellent interpersonal, persuasive and communication skills.
    • Good planning and organizing skills.
    • Go-getter, aggressive, energetic and stress tolerance.
    • Excellent customer management.
    • Good Microsoft Office Skills.
    • Excellent Driving Skills (Particularly Pick up vans).
    • Proven integrity and candor.
    • Good sociable skills.
    • Team player and result oriented.

    Principal Accountabilities:

    • Effective redistribution of all the company’s product.
    • Ensure high level of brand awareness, product penetration and up-to-date competition data/details in his assigned area.
    • Effective spread/width of material deployment.
    • Proper monitoring of Billboards and company’s assets in his custody.

    Method of Application

    Interested and qualified candidates should send their CV to: using the Job Title as the subject of the email.

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