Regional Sales Manager-North at PepsiCo, Inc.

Responsibilities

• Deliver key monthly and annual brand KPI for the region - volume, revenue, portfolio mix, coverage etc
• Manage full execution of all Pepsico’s annual operating plans, quarter and monthly initiatives (working with 3P Distributor teams and external agencies) in the region
• Cultivate collaborative relationships with 3P Distributor Sales Force, KBPs, wholesalers and their teams in a way that promotes Pepsico brands and products
• Implement plans to grow and strengthen existing customer base by regularly reviewing performance / financial health and implementing tactical initiatives in the region
• Develop new business by recruiting new customers (as required) - leading/collaborating with the local team of DP in prospecting, engaging, assessing, appointing and managing new distributors/dealers
• Facilitate coverage and effectiveness of secondary sales channels (Wholesales, OM Retail, Neighborhood D2R, KAM Retail and other channels) by developing the sales reps through classroom training and field coaching and accompaniments - train, coach and measure
• Manage deployment and maintenance of POS and merchandising materials assigned to region
• Provide activation and merchandising strategies and Leading the execution of activation and merchandising strategies by working with DP teams and agencies to ensure brilliant execution of all market activities and in line with agreed objectives
• Share business performance/effectiveness of market activities as required during review sessions using relevant tools
• Monitor market/competitor activities, execute relevant market surveys and product feedback and promptly share updates with the business according to agreed schedule and as may be required.

Qualifications

• 5-7-years post Tertiary Qualification experience, specifically in Commerce/ Economics/ Logistics with at least 5 Years at a Middle Management Level sales with Proven results at delivering business change
• Extensive FMCG operational sales/distributor management experience
• Fluency in Hausa and Kanuri languages
• Excellent In-Market Execution Skills
• Good Team Management Skills
• Excellent analytical, project management and presentation skills Project leadership skills
• Foods & Beverage exposure with a strong focus on Traditional Trade
• Channel Insights and analytical ability to feedback on channel trends
• High level of business acumen ~ commercially savvy and financially aware
• Flexibility to work in any region, with travel up to 75% of the time
• Proven track record of working in a team
• Self-Motivated and Proactive