Regional Sales Manager at Alfred & Victoria Associates

Job Summary & Purpose

• As the Regional Sales Manager, you will be responsible for leading and developing the sales team within your assigned region.
• You will play a key role in driving revenue, expanding market share, and building strong relationships with key customers.
• The ideal candidate will have a proven track record in food industry sales, exceptional leadership skills, and a deep understanding of the market dynamics in the assigned region.

Key Responsibilities
Sales Leadership:

• Develop and implement strategic sales plans to achieve and exceed revenue targets.
• Lead, mentor, and motivate the sales team to achieve individual and collective goals.

Market Expansion:

• Identify and pursue new business opportunities within the assigned region.
• Develop and maintain strong relationships with key customers, distributors, and retailers.

Product Knowledge:

• Possess in-depth knowledge of our product offerings, staying informed about industry trends, and communicating relevant information to the sales team.

Sales Performance Analysis:

• Monitor and analyze sales performance metrics, providing regular reports to senior management.
• Implement corrective actions and strategies to address any performance gaps.

Customer Relationship Management:

• Build and nurture strong relationships with key accounts and stakeholders.
• Address customer concerns and ensure a high level of customer satisfaction.

Collaboration with Cross-Functional Teams:

• Work closely with production, logistics, and marketing teams to ensure seamless operations and delivery of products to customers.
• Collaborate with marketing to develop and execute effective promotional campaigns.

Forecasting and Planning:

• Develop accurate sales forecasts and contribute to overall business planning.
• Collaborate with the demand planning team to ensure optimal inventory levels.

Competition Analysis:

• Stay informed about competitors' activities, pricing strategies, and market trends.
• Recommend adjustments to the sales approach based on competitive analysis.

Training and Development:

• Conduct training sessions to enhance the skills and product knowledge of the sales team.
• Implement ongoing professional development initiatives.

Budget Management:

• Manage the sales budget effectively, optimizing resources to achieve maximum results.
• Provide input into budget planning processes.

Role Requirements

• 12 - 14 years’ experience in Sales
• Must have experience with a Biscuit manufacturing firm or must be from a strong FMCG such as Perfetti, P&G, Unilever, GSK, etc
• Must have at least 3 years’ experience as RSM
• Someone flexible with regions will be appreciated, while those who are regions-specific should be stated.