Regional Marketing & Communication Advisor at MSI Reproductive Choices

Objectives

• This role is part of the Marketing and Communications Team working directly to support efficient and effective community mobilization activities, strengthen accountability, improve partnerships, policy advocacy, corporate visibility, youth engagement, and stakeholder mobilization.
• S/he will serve as liaison, facilitating new partnerships and strengthening existing relationships with policy makers, and religious/traditional and youth gatekeepers at national and state levels. Helping to drive the broader MSI Nigeria partnership goals.
• S/he will lead and facilitate innovative youth engagement and MSI Nigeria's responsiveness to youth mobilization and service provision.
• S/he will lead the regional advocacy and services marketing component of all existing and new projects within the region.
• S/he is required to synergize with the Regional Manager and other teams within the region in the effective delivery of tasks and expected results.
• The post holder is required to demonstrate initiative; energy; persistence; results orientation; drive; integrity and discretion; enthusiasm; and commitment to personal development in the excellent delivery of work against these responsibilities.

Overall Responsibilities
Coordinate Community mobilization activities and strengthen accountability:

• Initiate and provide a support system for effective and efficient community mobilization.
• Supervise and support SBCC Officers in the region of coverage to conduct effective mobilization.
• Facilitate and ensure proper community entry activities are conducted by mobilisers during mobilization.
• Ensure standard and prompt delivery of mobilization activities by mobilisers against set MSI Nigeria’s indicators.
• Lead training of mobilisers and community-level volunteers on MSI Nigeria thematic areas.
• Provide on-the-spot check of mobilization activities in implementation communities.
• Support implementation of Human Centred Design (HCD) and other innovative demand generation and marketing activities in the region.
• Support cohort of mobilisers in the development and implementation of annual and quarterly work plans.
• Support marketing and mobilization training during the onboarding clinical providers.
• Support equitable distribution of marketing and communication materials across the region.

Lead content development for MSI Nigeria communication/documentation:

• S/he is required to identify, develop, document, and promptly report high-impact success stories and communication content to meet the needs of the region and the entire MSI Nigeria e.g., Newsletter stories, Blog and social media content, action photographs, etc.
• Lead the content generation and documentation of communication materials for various uses
• Identify, penetrate and facilitate dissemination of MSI Nigeria content on strategic social media groups with high following of youth, adolescent, and Women of Reproductive Age (WRA) to increase visibility and referral to MSI Nigeria service providers and products.

Advocacy/External Relations, Communication and Representation of MSI Nigeria:

• Lead in the formation of effective partnerships within the development arena to increase collaboration and recognition for MSI Nigeria’s work; Influence policy, and grant making decisions of donors within the region:
• Ensure visibility and raise the profile of MSI Nigeria among key stakeholders, including donors and partners.
• Participate and represent MSI Nigeria in regional/state level Sexual and Reproductive Health (SRH) technical working group meetings and maintain professional relationship with strategically placed individuals within target institutions.
• Create and explore all opportunities to highlight MSI Nigeria’s policy messages and technical expertise to a wider audience through media channels and special events, linking with the regional manager, communications and clinical teams as required.
• Monitor and report relevant state and regional health and development policy developments.
• Build strong relationships with key policy makers and cooperating with partners in order to influence policy change and place MSI Nigeria in a strong position.
• Identify key policy and advocacy issues affecting SRH and MSI Nigeria interventions at regional and state levels and report same quarterly.
• Conduct quarterly socio-political analysis framework to understand and advise management on clients/community’s experiences resulting from intersections of culture, politics and religion across MSI Nigeria’s regional offices.
• Engage with critical stakeholders in the SRH industry and position MSI Nigeria as a family planning and sexual and reproductive health thought leader.

Reporting, Monitoring and Evaluation:

• Track and report all advocacy and mobilization engagements in the region.
• Test run advocacy and communication materials in conjunction with RM&E unit before finalization and deployment for general population use.
• Prepare and submit monthly technical, progress and program monitoring reports to MSI Nigeria and donors according to schedules and guidelines or as relevant for management decision to line managers.
• Use routine data from CliC and the Marketing Activities Reporting (MAR) template to target demand generation effort and reach clients more effectively.

Others:

• Carry out any other duties as reasonably requested by the line manager and/or management.
• Willingness to travel within and outside the country as maybe required.

Required Experience/Skill & Qualification

• BSc/BA Degree in communication, Arts, marketing, and related field; MA/MSc in these areas would be an added advantage.
• Proven abilities to set priorities, to multi-task, and to work collaboratively across technical disciplines
• Possess outstanding professional reputation and have strong demonstrated interpersonal, written, and oral presentation skills.
• Strong results orientation, with the ability to challenge existing mind-sets and provide reasons and solutions for change.
• Excellent spoken and written English
• Good computer skills (particularly Word, Excel and database)
• Technical expertise in the area of advocacy, demand creation/marketing, social marketing, reproductive health, maternal, HIV and/or child health preferred
• Have relevant experience in similar position.
• Possess high level representation and strong presentation skills.
• Relevant experience in planning of advocacy campaigns and designing, planning, and implementing SBCC efforts and/or community-level activities, including communication campaigns and trainings will be an added advantage.
• Demonstrated ability to coordinate closely with government staff, effectively manage their expectations, and build capacity.