Avon Healthcare Limited (Avon HMO) provides healthcare services to individuals, families, groups, companies and the government. We offer a comprehensive line of products and services that caters to the unique needs of all our members, at every price point. We were incorporated on the 26th of August, 2010 and duly licensed by the regulatory authority(NHIS)...
Read more about this company
General Description
The Regional Manager plays a critical role in driving customer acquisition, retention, and market share growth within the assigned region while ensuring overall profitability and sustainable business performance.
This role holds full P&L responsibility and is accountable for leading sales, business development, customer experience, and relationship management initiatives to achieve annual targets. The ideal candidate will be a self-driven and ambitious leader with strong strategic, analytical, and people management skills, capable of building high-performing teams, nurturing key relationships, and leveraging customer insights to support the company’s continued growth and market leadership.
Duties/Responsibilities
Business Development & Growth
- Drive corporate and retail client acquisition, retention, and expansion strategies.
- Develop and execute business plans to achieve revenue targets and profitability goals.
- Identify new market opportunities, partnerships, and distribution channels.
- Lead negotiations with corporate clients, brokers, and key stakeholders.
Sales & Marketing Leadership
- Build and lead a high-performing sales and marketing team.
- Oversee product positioning, pricing strategies, and market penetration plans.
- Monitor competitor activities and adjust strategies to maintain competitive advantage.
- Implement customer engagement and loyalty programs to reduce churn.
Operations & Service Delivery
- Ensure efficient operational processes for client onboarding, claims processing, and customer service.
- Oversee provider network management (hospitals, clinics, pharmacies).
- Ensure delivery of high-quality healthcare services and seamless customer experience.
- Drive automation and technology adoption for operational efficiency.
Financial & P&L Management
- Take ownership of the regional/business unit P&L.
- Manage budgets, forecasts, and cost optimization strategies.
- Ensure premium collections, credit control, and financial discipline across accounts.
- Report regularly to senior management on business performance.
Compliance & Risk Management
- Ensure adherence to NHIS (National Health Insurance Scheme) and regulatory guidelines.
- Develop and monitor internal policies to mitigate risks and ensure compliance.
- Liaise with regulators and industry bodies to stay updated on industry requirements.
Leadership & People Management
- Lead, mentor, and motivate a multidisciplinary team.
- Build a performance-driven culture with measurable KPIs.
- Foster collaboration between sales, operations, finance, and medical teams.
- Champion staff training, capacity building, and professional development.
Other responsibilities:
- Develop and execute strategic plans to achieve sales targets and expand the customer base, leveraging a deep understanding of category-specific landscapes and market trends.
- Effectively communicate the organization’s value proposition through compelling proposals, bids, and presentations.
- Partner with customers to understand their business needs and objectives, while building and maintaining strong, long-term relationships.
- Deliver pre-designed product training and other capacity-building programmes to regional staff.
- Collaborate with marketing, customer service, medical services, and other internal teams to drive a profitable, sustainable, and growing business portfolio within the assigned region.
Skills and Attributes
- Bachelor’s degree / HND Business administration, Marketing, Health Management, or related field (MBA is an advantage).
- Minimum of 8–10 years’ progressive experience in HMO/health insurance, with at least 3 years in a senior management role.
- Proven track record in business development, sales leadership, and P&L management.
- Strong understanding of HMO operations, healthcare provider management, and NHIS regulatory framework.
- Exceptional negotiation, communication, and stakeholder management skills.
- Demonstrated ability to lead and inspire high-performing teams.
Additional Requirements
- Strong communication and interpersonal skills.
- Strong planning and organization skills.
- Ability to work independently and with minimal supervision.
- Ability to manage multiple tasks and meet deadlines.
- Attention to details.
- Ability to handle confidential and complex information with discretion.
- Innovative and possession of good problem-solving skills.
- Self-motivated
- Able to prioritize workload
- Strong commercial acumen
- Outstanding collaboration skills
- Good leadership and excellent interpersonal skills
- Excellent people management and leadership skills