Regional Brand Executive at Simba Group

Job Objectives:
The primary objective of this role is to maintain and provide strength to our brand position in assigned region

Job Responsibilities:

• Market Understanding
• Research and understand the Local and Regional Brand Objectives, strategies and plans;
• Research and understand the identified areas in the region that the Company can market & distribute to, and keep up to date with additional regions that may be included in the future;
• Research and understand the Regulatory Requirements of all territories within the region to facilitate new business opportunities and Business Expansion in the Regions;
• Research, understand and gain competitor information files, competitor trade activities & pricing analyses;
• Research, establish liaison, conduct business reviews and recommend Distributor Shortlist;
• Liaise with Regional Distributors
• Engage Regional Distributors on agreed Terms of Reference;
• Serve as Liaison between Distributor and Company ensuring orders, shipments and issues resolution are timely;
• Suggest areas of the Regional business model that can be improved and recommend solutions
• Growth & Management of Brand Portfolio
• Responsible for the growth of the brands in the Region;
• Assist in developing the annual brand plan aligned to the Market requirements complete with market objectives and strategies in support of budget achievement;
• Look for new opportunities and sales channels for growth;
• Contribute to the competitive differentiation and positioning of company's brands in the Region;
• Assist in the creation of marketing plans by Regions
• Develop, submit and present monthly reports on activities, achievement of objectives and plans in the region

Tender Management

• Relationship building with key stakeholders in the Region e.g. government, MDAs;
• Assist Regional Sales Managers with the preparation and submission of the Tender package;
• Relationship building with decision makers in the Region to secure purchase orders;
• Serve as liaison between Company & Local and Regional Contacts providing feedback regarding Purchase Orders & resolution of any issues.

Reports:

• Weekly activity Report
• Monthly Performance Report

Key Performance Indicators:

• Achievement of market share objectives set for the brands;
• Timely submission of all work-related tasks;
• Successful execution and management of all product launches and cottage meetings;
• Management of costs within stipulated budgets.
• Regional Top of Mind Awareness (TOMA)
• Customer Satisfaction Score

Technical:

• Microsoft PowerPoint
• Microsoft Excel
• CRM
• Behavioural:
• Empathetic
• Ability to Listen
• Team player
• Tenacious
• Self-starting/Goal getter