Public Relations Manager at Newedge Finance Limited

Job responsibilities:

• Align with HQ’s direction to develop and execute a strategic communication plan in the local market to enhance the company's brand image and reputation.
• Create engaging content for various channels, including press releases, articles, blog posts, social media posts, and website content.
• Manage and maintain positive relationships with media contacts, influencers, and key stakeholders to secure media coverage and maximize brand exposure.
• Plan and coordinate media events, press conferences, and product launches to generate media interest and coverage.
• Monitor media coverage and social media conversations to identify trends, opportunities, and potential risks, and develop appropriate responses.
• Align with HQ, then collaborate with local cross-functional teams to provide communication support for various initiatives, such as product activities, corporate announcements, and crisis management.
• Manage the company's social media presence, including content creation, community management, and monitoring of social media channels.
• Measure and analyze the effectiveness of communication campaigns and initiatives using various analytics tools and provide actionable insights and recommendations for improvement.
• Stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.

Job requirements:

• Excellent written and verbal communication skills, with the ability to distil complex information into clear and concise messages.
• Proven experience in developing and executing integrated communication strategies across multiple channels.
• In-depth understanding of media relations and experience in building and maintaining relationships with journalists and influencers.
• Proficient in social media management, with a solid understanding of different platforms and their respective audiences.
• Ability to work under pressure and manage multiple projects simultaneously, adhering to tight deadlines.
• Exceptional organizational and project management skills, with the ability to prioritize tasks effectively.
• Strong interpersonal skills and the ability to collaborate and build relationships across all levels of the organization.
• Proficient in using analytics tools to measure and analyze the effectiveness of communication efforts and make data-driven decisions.