Public Relations Manager at Eunisell

Job Summary

• We seek to hire a talent who will manage the public relations and marketing communications activities of the company.
• The role will be responsible for developing strategies and tactics to boost the company’s reputation and increase brand awareness through planned publicity campaigns and PR activities.

Roles and Responsibilities

• Create, plan and supervise the execution of publicity strategies and campaigns.
• Organize and attend promotional events, seminars, trainings, exhibitions, and other industry enlightenment programs.
• Track and measure the result of all marketing and communication campaigns and advise management accordingly.
• Write and produce presentations and press releases as may be required.
• Promote and communicate brand values and ideologies to all stakeholders as may be required.
• Undertake market research on current trends in the industry and develop strategy to gain competitive advantage.
• Manage the company’s digital media platforms to promote company’s brand, products and services.
• Create a solid network of strategic partnerships that the company can leverage to deliver businesses and solutions.
• Manage the Company’s corporate communication and public relations with external parties in a manner that promotes good branding.
• Ensure that the Company’s business and brand communication is distributed across the right channels and to targeted audiences in order to meet sales objectives.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Qualifications

• Bachelor's Degree / HND.
• Master’s degree in related field is preferred.
• Membership of the Nigerian Institute of Public Relations (NIPR) is a must.

Experience:

• 15+ years work experience in similar role within a PR or marketing agency is required.
• Strong analytical and project management experience.
• Hands-on experience with web analytics tools and ability to turn creative ideas into effective advertising projects.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Experience in managing different media agencies / houses.

Training / Skills Required:

• Excellent communication skills both orally and in writing.
• Project management/planning skills.
• Copywriting.
• Confident and dynamic personality.
• Initiative and creative ability.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Awareness of different media agendas.