Promoter Supervisor at SIMS Nigeria Limited

Key Responsibilities
Promoter Management & Performance Supervision:

• Recruit, train, and manage a team of sales promoters and merchandisers across key retail and trade locations.
• Develop and implement sales pitch strategies for promoters to maximize product sales.
• Monitor and evaluate promoter performance through KPIs such as sales volume, foot traffic engagement, and conversion rates.
• Ensure promoters are properly trained on product features, sales techniques, and customer engagement strategies.

Market & Trade Channel Visibility:

• Oversee merchandising activities, product displays, and point-of-sale branding to ensure strong in-store visibility.
• Ensure brand compliance in modern trade outlets, including correct shelf positioning and planogram execution.
• Collaborate with marketing and sales teams to deploy and manage promotional campaigns, in-store activations, and product demonstrations.

Trade Marketing Execution:

• Plan and execute in-store promotions, activations, and roadshows to drive consumer engagement.
• Work closely with retailers and trade partners to negotiate prime positioning for promotional campaigns.
• Monitor and analyze the impact of promotional activities to optimize future campaigns.

Retail & Distributor Engagement:

• Build and maintain strong relationships with modern trade retailers, general trade distributors, and key accounts to enhance brand loyalty.
• Provide market intelligence reports on competitor activities, pricing trends, and customer feedback.
• Ensure sales promoters effectively communicate product benefits to customers, leading to increased sales and brand preference.

Inventory & Sales Operations Support:

• Ensure adequate stock availability in assigned retail locations to prevent stockouts.
• Work with sales and supply chain teams to track inventory movement and sales trends.
• Identify fast-moving and slow-moving products and provide recommendations to improve sales.

Qualifications & Experience

• Bachelor’s degree or HND in Marketing, Business Administration, Sales, or a related field.
• Minimum of 4–6 years of experience in sales promotion, trade marketing, or retail sales within the consumer electronics or FMCG industry.
• Previous experience in managing sales promoters, merchandisers, or field sales teams is required.
• Strong understanding of the Nigerian modern trade and general trade landscape.
• Experience in executing in-store activations, product demonstrations, and retail branding initiatives.

Required Skills & Competencies:
Sales & Promotional Expertise:

• Ability to drive sales performance through effective promoter engagement and in-store execution.
• Proven experience in executing trade promotions, in-store activations, and product launch campaigns.
• Strong negotiation skills to secure brand positioning, in-store visibility, and promotional deals.

Leadership & Team Management:

• Ability to lead, coach, and motivate a team of sales promoters and merchandisers.
• Strong communication and interpersonal skills to engage with retailers, sales teams, and trade partners.
• Experience in setting KPIs, monitoring performance, and driving continuous improvement.

Trade Marketing & Market Intelligence:

• Strong understanding of trade marketing principles, customer engagement strategies, and in-store sales conversion techniques.
• Ability to analyze market trends, competitor activities, and consumer buying behavior.
• Proficiency in using Excel, CRM tools, and reporting software for sales tracking and performance analysis.

Problem-Solving & Adaptability:

• Ability to resolve issues related to low promoter performance, stock shortages, and retail space negotiations.
• Strong adaptability to market changes, competitor activities, and evolving consumer preferences.
• Excellent organizational and time management skills, with the ability to manage multiple store locations and teams efficiently.

KPIs & Performance Metrics:

• Sales Conversion Rate: Percentage of customers engaged by promoters who make a purchase.
• Product Visibility Score: Execution of planograms, branding materials, and display compliance in retail stores.
• Promoter Productivity: Sales performance per promoter, including customer engagement and upselling success.
• Retailer & Distributor Satisfaction: Positive feedback from trade partners and improved store-level support.
• Promotional Campaign Impact: Success of activations measured through sales uplift, customer participation, and brand recall.