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  • Posted: Nov 15, 2022
    Deadline: Nov 28, 2022
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    Breakthrough ACTION ignites collective action and encourages people to adopt healthier behaviors-from using modern contraceptive methods and sleeping under bed nets to being tested for HIV-by forging, testing, and scaling up new and hybrid approaches to social and behavior change (SBC). Firmly grounded in proven practices, Breakthrough ACTION works in par...
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    Program Officer - Media Buying

    Summary:

    This position will develop the marketing strategy and plan for the project and oversee the buying of broadcast media airtime. S/He will closely work with BA-Nigeria’s media partners and broadcast monitors to ensure strict broadcast compliance on all media contents, especially Radio and Television spots.

    Essential Duties and Responsibilities:

    • Development of media buying strategy, media plan budgeting and management of all the project’s media investments and relations including monitoring and verification of compliance before payment.
    • Deeply understand the target audience and demographics for each BA-N thematic area and develop the media campaigns in line with it.
    • Research best platforms, mediums, channels to reach the demographics and achieve strategic goals
    • Identify, negotiate, and purchase airtime from broadcasters in all BA-N states and ensure good return on investment (ROI)
    • Maintaining weekly and monthly monitoring report of all BA-N spots and programs in radio and TV stations in all BA states
    • Manage media monitoring processes including hiring of media monitoring agencies and independent monitors, training of media monitors, ensuring compliance process is well recorded
    • Work closely with the project finance and procurement team to manage vendor agreements and ensure timely payments to media partners.
    • Maintaining regular and ongoing communications with media and non-media partners, keeping them up to date on relevant broadcast developments and reflecting their feedback back to organization.
    • Generating relationship with new media partners and training of partners on BA-N processes for effective compliance.
    • Working with media team to negotiate for transmission/broadcast time for all BA-N programs.
    • Ensure productivity and cost share on all approved media plans and programs from the media teams.
    • Keeping good records of all BA-N media contents and their broadcast status.
    • Perform any other duties that may be assigned.

    Supervisory Responsibilities:

    • This position has direct supervisory responsibilities to two program assistants.

    Qualifications

    • 5 years’ experience as a media strategist, coordinator, planner, or buyer
    • At least 1 year experience working with a media buying agency in any of the listed roles
    • A degree in Marketing, Advertising, Communications, or any equivalent experience
    • Experience managing brands for effective media compliance, with knowledge of the media monitoring landscape in Nigeria
    • Strong written, verbal and presentation communication skills
    • Demonstrated experience in negotiating, critical thinking, and problem-solving abilities
    • Ability to utilize media research and reporting resources
    • Technical proficiency in media systems and MS Excel, Word and PowerPoint

    Method of Application

    Interested and qualified candidates should forward PDF copies of their CVs to hiring@ba-nigeria.org by Monday, 28th November 2022. The subject of the email should be the job title and location e.g., ‘Program Officer – Media Buying, Abuja’.

    Qualified female applicants are strongly encouraged to apply.

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