Product Marketing Specialist at LG Electronics

Job Purpose:

• To drive category performance and consumer preference for LG’s TV and Audio products within the Nigerian market through effective product strategy, localized marketing execution, and strong coordination with sales and retail teams. The role ensures LG maintains leadership in home entertainment by aligning product innovation with consumer needs and market realities.

Key Responsibilities:

MS Product Planning & Strategy

• Develop and execute marketing plans for the TV and Audio category in line with business objectives and market opportunities.
• Support business growth through market analysis and model mix planning tailored to Nigeria’s consumer purchasing behavior.
• Identify and recommend initiatives that strengthen brand preference and sell-out growth across channels.
• process for new product launches — from planning and positioning to execution and post-launch tracking.
• Ensure effective deployment of ATL, BTL, and digital marketing activities that highlight LG’s technology leadership (OLED, QNED, Sound Bar, etc.).
• Coordinate with agencies and retail teams to deliver impactful in-store visibility and consumer engagement activities.
• Work with sales and trade marketing teams to develop dealer programs, in-store activations, and consumer promotions that drive sell-out.
• Support channel partners with retail display guidelines, and demo programs to enhance shopper conversion.
• Monitor and report competitor activities, pricing, and consumer trends to guide tactical actions.

Product Communication & Localization

• Adapt global marketing assets to reflect Nigerian consumer insights and local storytelling.
• Ensure product messaging emphasizes key differentiators like AI Picture Pro, Sound Engine, WebOS, and premium design suited to local lifestyles.
• Collaborate with PR, media, and digital teams to ensure consistent product communication across touchpoints.

Business Analysis & Reporting

• Track and analyze category performance, campaign ROI, and market share movement.
• Provide monthly category reports with insights on volume, revenue, competitor updates, and recommended actions.
• Ensure marketing spend efficiency through data-driven evaluation of activities.

Requirements & Qualifications:

• Strong understanding of Nigeria’s retail and distribution landscape (open market, modern trade, and online).
• Proven record in managing product campaigns, new model launches, and retail programs.
• Analytical mindset with strong presentation and reporting skills.
• Proficiency in MS Office (Excel, PowerPoint) and marketing analytics tools.
• Excellent interpersonal and collaboration skills.

Key Performance Indicators (KPIs):

• Sell-out achievement vs. monthly and quarterly targets.
• Market share growth by category (TV / Audio).
• Retail visibility and activation coverage.
• Campaign ROI and post-activity sales performance.
• Consumer preference and brand health metrics.

Core Competencies:

• Strategic and analytical thinking.
• Strong execution and follow-through.
• Market insight and consumer understanding.
• Collaboration and cross-functional communication.
• Adaptability in a fast-changing business environment.