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  • Posted: Aug 27, 2021
    Deadline: Sep 17, 2021
  • Because Africa’s internet penetration and growth is largely driven by mobile, our vision at Terragon Group, is 'innovation to make mobile meaningful’. We are a digital media company focused on Africa and operating from key markets - Nigeria, Ghana, Kenya, South Africa and India. Made up of three independent but complimentary business units: Terra...
    Read more about this company


    Product Marketing Manager

    Location: Victoria Island, Lagos

    Job Profile

    • Product marketing managers at Terragon are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
    • You will handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
    • Frequently, you will be the ‘voice of the customer’ within the company, precisely researching consumer needs and experiences.

    As a Product Marketing Manager, a typical day might include the following:

    • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
    • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
    • Plan and participate in the launch of new services and products which involve several different departments
    • Brief the press and PR teams about new products
    • Take part in presentations
    • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
    • Agree timelines and deadlines for the development of new products with product management and engineering departments.
    • Use market research data to establish product pricing
    • Create content such as case studies, videos, website copy and blog posts
    • Speak and present about products to both external and internal audiences
    • Test new goods and products
    • Propose and keep within a budget
    • Research competitor offerings
    • Recruit and develop a team of product marketing executives

    You’d Be a Good fit if You Have

    • Bachelor's Degree in Business Administration, Marketing, Communications or a related field
    • 3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
    • Clear understanding of the growth funnel and metrics highly desired
    • Experience driving adoption for a B2B software product would be an advantage
    • Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
    • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
    • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
    • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
    • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
    • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
    • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
    • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer. 

    You’d enjoy the following benefits:

    • Paid leave
    • Health Insurance
    • Remote + In-Office
    • Competitive salary.

    Method of Application

    Interested and qualified candidates should send their CV and Cover Letter to: [email protected] using the Job Title as the subject of the email.

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

    View All Vacancies at Terragon Group Back To Home
Average Salary at Terragon Group
₦ 131K from 9 employees
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