Jobs Career Advice Post Job
X

Send this job to a friend

X

Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Nov 10, 2023
    Deadline: Not specified
    • @gmail.com
    • @yahoo.com
    • @outlook.com
  • SunFi is an energy financial technology platform that connects people who want solar energy access to payment plans that match their needs. We work with qualified third-party installers to access easier and faster.
    Read more about this company

     

    Product Marketing Manager

    Responsibilities:

    • Collaborate with cross-functional teams to develop and execute go-to-market strategies for product launches and updates.
    • Develop and execute comprehensive Go-to- marketing strategy, digital marketing strategies with a strong emphasis on product marketing.
    • Conduct market research to understand target audience needs, behaviors, and trends related to the product.
    • Create compelling and persuasive product messaging and positioning that effectively communicates the unique value proposition to the target audience.
    • Develop and optimize product-focused content for various digital channels, including website, blog, social media, email campaigns, and paid advertising.
    • Create marketing collateral, including product brochures, datasheets, website content, videos, and presentations, to support sales and marketing efforts.
    • Collaborate with cross-functional teams, such as product management and design, to gather product information, features, and updates for effective marketing communication
    • Provide sales teams with the necessary tools and training to effectively sell the product, including sales scripts, training materials, and competitive analysis.
    • Constantly develop platform materials on product features that educate the Platform User; Platform Users; Providers, Consumers, Administrators, and Web App Visitors
    • Position the product in the market to target specific customer segments and effectively differentiate it from competing products.
    • Plan and execute product launches, coordinating with various departments to ensure successful introduction into the market
    • Execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing, to drive targeted traffic and generate leads.
    • Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and optimize campaigns based on data-driven insights.
    • Utilize search engine optimization (SEO) techniques to enhance product visibility and organic traffic to the website.
    • Stay up to date with industry trends, best practices, and emerging digital marketing technologies to continuously enhance marketing strategies and tactics.
    • Gather feedback from customers and conduct surveys to gain insights into their needs and preferences, feeding this information back into product development and marketing strategies.
    • Ensure that the product messaging aligns with the overall brand strategy and enhances the company's brand perception in the market.
    • Tracking and reporting to measure the performance of marketing campaigns by analyzing conversion rates, email engagement, and other key metrics to assess effectiveness of campaigns.
    • Product specific personalization and targeted messaging based on customer data and behavior.
    • Provide materials and train sales team on new product features
    • Collaborate with Growth (Branding, Content Marketing & Communications) to drive maximum output on Product Marketing Initiatives.

    Requirements:

    • An ideal candidate will have minimum 3 years’ experience with 2 years in successfully launching or been part of the team that successfully launched a software product to a B2B & B2C audience
    • Bachelor's degree in Marketing, Business, or a related field.
    • Knowledge of digital marketing systems;Hubspot, Zoho
    • Proven experience in digital marketing, with a strong focus on product marketing and product messaging on website, email campaign etc
    • Proven product marketing experience in Fintech, added advantage
    • In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
    • Proficiency in utilizing marketing automation tools and CRM systems.
    • Strong analytical skills and ability to interpret data to drive actionable insights.
    • Excellent written and verbal communication skills, with the ability to create compelling and persuasive product messaging.
    • Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
    • Creative mindset with a passion for exploring innovative digital marketing strategies.
    • Strong attention to detail and commitment to delivering high-quality work.
    • Proven track record in developing & managing successful digital marketing sites

    Benefits

    • Comprehensive Family/Personal Healthcare
    • Flexible Access to Salary and Employee Support Facilities
    • Employee Power Program
    • Learning and Growth Opportunities
    • Amazing colleagues and a great work culture
    • Team Bonding and a chance to build a world-class Clean Energy FinTech!

    Check how your CV aligns with this job

    Method of Application

    If this sounds like the kind of ecosystem you’d love to be a part of, please send in your application to careers@sunfi.co. We’d love to hear from you.

    Build your CV for free. Download in different templates.

  • Apply Now
  • Send your application

    View All Vacancies at SunFi Technology Limited Back To Home

Subscribe to Job Alert

 

Join our happy subscribers

 
 
Send your application through

GmailGmail YahoomailYahoomail