Product / Marketing Manager at Fosad Consulting

Responsibilities

• Study company products to gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Create buy-in for the product vision both internally and with key external partners
• Develop product marketing strategies (pricing, advertising, product launching)
• Translate product strategy into detailed requirements and prototypes
• Translate technical details into benefits for the user. Scope and prioritize activities based on business and customer impact
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Work closely with engineering teams to deliver with quick time-to-market and optimal resources
• Drive product launches including working with public relations team, executives, and other product management team members
• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
• Follow and analyze market trends to position products
• Act as a product evangelist to build awareness and understanding. Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Represent the company by visiting customers to solicit feedback on company products and services
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Create and manage budgets for the product.
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Requirement and Skills

• HND / B.Sc / M.Sc Degree in Computer Science, Engineering or equivalent preferred
• Proven work experience (minimum of 5 years) in product management or as an associate product manager
• Proven track record of managing all aspects of a successful product throughout its lifecycle
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
• Solid technical background with understanding and/or hands-on experience in software development and web technologies
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job
• Skilled at working effectively with cross functional teams in a matrix organization
• Excellent written and verbal communication skills.